Bounce back from a brutal winter by jumping onto the bandwagon of
innovative add-on services and drive your business barometer out of the
red and into the black. Smart new solutions = happy clients, more
services and more money. Donât get left behind!
Technology moves so quickly it can feel hard to
keep up, when even a âsimpleâ cell phone choice
can be dizzying. But, sifting through the options
and finding the solution that best meets your needs is
worth itâyou end up being better connected and more
productive than ever.
The same strategy applies to your salon business
and service menu. Just as cell phones and other
technologies keep evolving and getting âsmarter,â so
do salon services. Consumers and beauty professionals
keep challenging manufacturers to improve speed and
results, and to deliver new options and experiences.
Here, in this special section, we spotlight some of
the most innovative new service opportunities for 2011,
and spell out how you can leverage each to add more
dollars to your business and personal bottom line.
Tell Them âYou Have
the App for That!â
Clients are ready for better, faster, more. Establish
your salon as a âbeauty innovation authorityâ by
offering them bright new ideas that introduce
beauty enhancements within every aspectâhair,
skin care and nails. A few tips:
- Know the story: Script your front desk with time-of-booking suggestions for add-ons that add up.
Tell everyone: Be sure every client who calls in
or walks in learns from your reception team about
advanced treatments and formulas they may not
be aware even exist, as well as options to speed
up familiar services, or that âlittle something
extraâ just to welcome spring.
Cross-promote: Acquaint all stylists, estheticians,
nail techs and assistants on your team with
these same selections to discuss with clients in
Market your message: Develop marketing campaigns
and advertising slogans around the new
technologies to position your salon as a forward-thinking,
Donât forget Facebook! Be sure that your in-salon
signage, salon menu, web site and social
media efforts are ALL in sync with promoting
your âinnovation image,â and introducing your
updated service options.
In other words, to ensure you successfully use
innovation to move the growth pattern of your
salon revenue from red to black, do all you can to
reinforce the message that your salon is boldly
addressing clientsâ hair, nail care and skin care
needs and helping them to transition, beautifully,
to a new season.
CLICK ON THIS
Stay up to date on all the latest
âbeauty appsâ! For new service
ideas and product offerings, log
The current explosion of innovation weâre experiencing
in the beauty industry detonates new
bursts of income for your salon. This special
Beauty Biz Trend Report identifies four additional
profit niches that will multiply your spring
and summer dollars. The plus is that exceeding
client expectations generates repeat, retail and
referral businessâand that, as they say, is priceless!
Show clients how they can:
Choose their texture. Today thereâs no
reason for clients to complain about frizz,
excessive curl, lack of body or thinning hair.
Armed with keratin treatments, conditioning
services, advanced product formulas and heat
tools, your clients can have the hair of their
dreams every single day.
Save time. From quick highlight brightening
and conditioning services that cut daily
styling time to nail color that lasts two weeks
and hair removal that eliminates plucking
time, you have the answer to one thing every
client is looking forâmore hours in the day.
Raise their beauty to the next level. The
latest technology offers clients a degree of
beauty that their mothers (and fathers) simply
didnât have available to them. Watch their
delight as you help them to discover what
itâs like to have a clean and healthy looking
scalp, forever-fresh and glossy hair color,
natural-looking applied eyelashes and customized
nail shades. And donât forget the
guys! Menâs business is booming at many
full-service and specialty salons, and many
manufacturers are customizing products and
service solutions to make salon experiences
like hair color and other treatments more
Stay safe. Beauty at any cost? Thatâs
never in fashion. Salons must be more careful
than ever to use the highest quality products
that keep clients and their hair, skin and
nails free from harm.