Do you hear jingle bells yet? Most major retailers start debuting their holiday merchandise in October, and it’s the perfect time for you to solidify your special service and retail plans. Consider this:
Set the Mood. Get your clients in the holiday frame of mind with some festive décor. Keep it tasteful and make sure decorations compliment your overall décor.
Plan an event. Black out days on the calendar for some holiday-focused, sales-boosting events. Host a Client Appreciation Day to celebrate your most important clients and encourage them to purchase gift cards or retail packages for their good friends. Or, play Santa’s helper and invite your guests to fill out wish lists then invite their spouses and significant others to a special shopping night.
Think Social. Social media expert Kelly Ehlers, of Evoke Brand Strategies suggests salon owners try some social media inspirations. For example, use Facebook to invite fans and followers to an impromptu low-cost, low-fuss holiday celebration. Leverage Foursquare to donate products or services to a local charity each time a guest checks in during the season. Or, post how-to updos on Pinterest and hide a holiday service coupon on your style board.
Feed the Impulse. Think like a retailer and make it as easy as possible for your guests to shop. Put together gift sets of products and wrap them in festive, non-denominational paper. Load your check out counter with easy-to-pickup Stocking Stuffers. Pair your salon and spa cards with a gift item to make the presentation even more appealing.
Create a Glam Squad. Brian Bode, KMS California lead artistic director, cautions that junior stylists and apprentices can get lost in the holiday chaos. “Partner your young stylists with make-up artists and create a Glam Squad, offering services to clients who are attending a special event or holiday party.”
Ramp up Support. Consider bringing in extra staff for the holiday rush or at least during special salon events. College students on holiday break can easily staff giftwrap tables or escort waiting guests to their service provider, lessoning the stress on your front desk team.