If this is different to your engaged users, perhaps you should consider altering your messages.For example, if most of your likes are women between 35 and 44, but most of the people that are reading your messages (reach) are mostly women between 18 and 24, you may want to look at your messaging. Do a lot of your posts relate more to the older generation or younger? Who are you trying to attract?
You can also monitor ‘reach by post’ on the wall underneath each individual post, which is useful as you can seehow many people have seen each actual post.
This part of managing a Facebook page is all about reflection and revision. Grab that Yogi tea and go through your Facebook Insights to see if what you are posting is being accepted by your audience and if it’s having the desired effect.
ValorieReavis is part of Linkup Marketing, an online and social media marketing agency focusing on search engine marketing, salon email marketing programs and social media marketing for salons and spas. If you have any queries for the Linkup team email email@example.com find them on facebook.com/linkupmarketing or follow them on Twitter @linkupmarketing.