There are a plethora of strategies regarding how to display your professional brands. Display is important, and so is your Holiday presentation. Be sure to read Peter Millard’s suggestions for Holiday displays in the Window article. He’s the master of presentation and design. But, don’t lose sight of your primary business drivers.
Now is the time to gather your team and stress how your salon can grow your professional brands’ sales. Yes, worry about presentation but focus on team and guest education. That’s the key to selling more product – and selling more product leads to greater guest retention. We call this Growing Your Business From the Inside Out.
Learn more about the Group 3 Marketing 2010 Beauty for the Ages research project for the professional beauty industry at www.group3marketing.com and then e-mail us to open a dialog on how this research and our strategy of growing your business from the inside out can support your salon’s growth.
Bart Foreman is President of Group 3 Marketing, a boutique-marketing agency providing database driven, marketing focused solutions to all segments of the beauty industry and specialty retailers. He has served as chair of the CRM Council of the Direct Marketing Association and is a frequent speaker at trade associations.