In business and in our personal life, it isn’t the brain people see, it’s our body language and it has either a positive or negative effect. How we stand or greet someone gives people an impression. We are fortunate in the beauty industry, because it enables us to interact by touching other people and our non-verbal communication emits signals to consumers. Equally, it enables us to see what mindset the customer is in.
During the course of the day, each salon owner and service provider makes a number of decisions that vary from what to eat for lunch to fundamental decisions that affect the salon business. But what criteria do we use when making a business decision? And why do we use different criteria for personal decisions?
Eurisko's Leon Alexander is back with a blog that gives you a glimpse at the salon and the salon consumer of the future. Learn how you'll soon be educating, entertaining and sharing experiences with your clients....
In order for salons to compete with serious retailers, blogger Dr. Leon Alexander challenges salon owners to think creatively when it comes to education and to offer business education to service providers, or what he calls thinking to a higher order.
Have you ever wondered what your customers are thinking? The ability to read minds has been a pursuit of mankind for eternity. To date we still cannot read another human’s mind, but we can have a reasonable incite into the implications of customers thoughts by studying some simple rules regarding their body language.
Companies like CVS and Duane Reade have recognized the potential impact beauty products have on their bottom line and are adjusting their strategic plans accordingly by designing their new locations to gain an even greater market share of the hair and skincare market. In essence, they are coming after your salon business–the beauty industry business.
Design surrounds you, it influences your thoughts, and subsequently your behavior. Understanding that relationship between the environment and your mind is important. Your brain is not only hard-wired to interpret certain spatial characteristics in certain ways, but your mind also plays a role in how you make decisions based on those interpretations. All in all, design is a type of "food for thought" where your surroundings impact not only how you perceive that world, but also how you interact within it.