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In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.
Having been at Thompson and Co. Salon Parlor for nine of its 10 years in business, Manager Lauren Marck has been instrumental in helping Owners Kayla and Bobby Thompson expand and launch a barbering concept. Her background in communications and marketing helped shape the brand's identitiy.
Market-leading salon owners, Daniel Mason-Jones and Gayle Fulbright, help you prepare now by sharing their most successful campaigns for attracting prime clients—the ones who will reward your business with their loyalty and higher average tickets. And, some of these marketing strategies are as simple as ‘set it and forget it.’ Sponsored by Phorest Software.
Evoke Brand Strategies solves business challenges through social media.
Ideas That Evoke, a digital, social and public relations agency serving clients in the beauty, salon professional, lifestyle and luxury industries, recently announced the expansion of its business to the West Coast.
Ideasthatevoke.com, and on Facebook, Twitter and Instagram | 480-296-9301 | kehlers@evokebrands.com | Owner: Kelly EhlersIdeas That Evoke creates, narrates, and manages brand experiences in the social space. ...
In this blog on his series on branding, Allan Labos offers nine simple steps for developing a brand.
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
What is your message of the week or month that you are sharing with your clients that has them align with you or your business and maybe even a cause?
In today’s socially connected society, you not only have the ability, but the need to manage your reputation both online and in real life. This applies to you if you’re an independent contractor, salon owner, stylist, platform artists – even a beauty school student.
