Friends Are By Your Side
Launched by Martino Cartier, Friends Are By Your Side (FABYS) works within a network of salons that span the country to supply high-quality wigs at no cost to those in need, as they endure treatment for cancer. The foundation also works to grant wigs and wishes to children affected by the disease. Salons provide and style the wigs, which have been acquired at wholesale to eliminate the high costs of a superior-quality wig. Client donations through salon initiatives and fund-raisers further offset costs and contribute in funding FABYS’s goals. Amika has partnered with FABYS to introduce the amika x FABYS Styler—a customized edition of the professional hair care brand’s top-performing Digital Titanium Glide Styler. Developed in collaboration with Cartier, a portion of the proceeds from this styler are donated to the foundation.