Take Action Guide: Friends Are By Your Side

By Stacey Soble | 02/28/2014 10:18:00 PM

 

Friends Are By Your Side
Friendsarebyyourside.com

Launched by Martino Cartier, Friends Are By Your Side (FABYS) works within a network of salons that span the country to supply high-quality wigs at no cost to those in need, as they endure treatment for cancer. The foundation also works to grant wigs and wishes to children affected by the disease. Salons provide and style the wigs, which have been acquired at wholesale to eliminate the high costs of a superior-quality wig. Client donations through salon initiatives and fund-raisers further offset costs and contribute in funding FABYS’s goals. Amika has partnered with FABYS to introduce the amika x FABYS Styler—a customized edition of the professional hair care brand’s top-performing Digital Titanium Glide Styler. Developed in collaboration with Cartier, a portion of the proceeds from this styler are donated to the foundation.

 

 

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ABOUT THE AUTHOR: Stacey Soble

Stacey Soble Stacey Soble, Editor in Chief of Salon Today

Stacey has been involved in the conversation of salon business for 14 years—as a reporter, a consultant and as the Editor in Chief of SALON TODAY.

Read Stacey Soble's Blogs You can e-mail Stacey at ssobley@vancepublishing.com.

 


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