ALMOST 10 YEARS AGO, Thomas Sena of T’eez—A Thomas Sena Salon, was featured on the cover of the August 2003 technology issue of SALON TODAY. Then, Sena was singled out for distinguishing his business in his market by cleverly incorporating TVs into his salon decor.
“Back then, technology meant computer POS and TVs in your salon,” says Sena. “While the decor in T’eez still includes TVs, now we feature flatscreens with AppleTv instead of the old monitors and multi-disc changers. In addition, YouTube provides a platform for streaming classroom content and how-to videos.”
But with all these changes in technology, Sena says it’s social media that has most changed the way he does business.
Sena loves social media for the ability to involve his staff. He encourages them to take photos, run them through programs like Instagram, and then post them on Facebook to build an online portfolio. He also recently held a class where he had his whole staff bring in their phones, and together they linked their Facebook pages to the salon’s. Sena educates clients on correctly linking to his salon when they check in on Facebook or Foursquare as well.
“Our front desk mentions ‘checking in’ on social media to our clients,” says Sena. “It’s all about building a culture of doing rather than talking.”
In addition, other technology strides that help T’eez connect to clients and maintain it’s edge factor include WiFi in the salon, music on Pandora, online booking, text message reminders, a humor-filled e-mail newsletter, and the ability to purchase the T’eez product line.
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