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SEARCHInterlocks Salon Spa Cosmetics from Newburyport, MA, captures a 2013 STAMP award for "Service Menu Copywriting & Photography."
Focused on Professional
Interlocks Salon Spa Cosmetics
Newburyport, Massachusetts
Owned by: Ginny Eramo
While Interlocks’ service menu represents its full rage of service offering, it also features the work of its staff. “Two professional photo shoots were conducted to produce the images featured throughout and not one iota of borrowed text,” says Eramo. Each shoot for the menu required a 12-hour timeframe on location and the salons stylists, nail techs and makeup artists were present; professionals also were hired for art direction, clothing styling and modeling. The well-written service descriptions often are prefaced by the education of the staff in each department.
“We know our menu supports our branding and our reputation as a professionally-run salon and spa,” says Eramo. “We use it as a marketing piece and feel it has a much longer shelf-life than any ad possibly could.”
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