2013 STAMP Guerilla Campaign Winner: The Hair Spa

By Stacey Soble | 09/02/2013 1:01:00 PM

 

Teacher Appreciation Week
The Hair Spa
Clifton, New Jersey
Owned by: Joyce Lehansky


The city of Clifton boasts a population of 84,136 and 23 schools, and each year The Hair Spa recognizes teachers on Teachers Appreciaion Week by giving each one a card of appreciation and a voucher for a complimentary service. “We distribute them by putting all the cards for each school in one envelope and asking each school’s secretary to put the cards in teachers’ school mailboxes,” says Lehansky. “It’s an inexpensive marketing strategy that creates a lot of buzz for our business, gets our name out there as a supportive community merchant, as well as generates lots of business.”

The Hair Spa in Clifton, New Jersey, delivers these cards to teachers through their school mailboxes, gifting them with a complimentary service.

 

 

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ABOUT THE AUTHOR: Stacey Soble

Stacey Soble Stacey Soble, Editor in Chief of Salon Today

Stacey has been involved in the conversation of salon business for 14 years—as a reporter, a consultant and as the Editor in Chief of SALON TODAY.

Read Stacey Soble's Blogs You can e-mail Stacey at ssobley@vancepublishing.com.

 


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