Style & Slash
The Cut & Color Room
Owned by: D. Scott Ball and Jeff Morris
When the owners of the Cut & Color Room started developing a rewards porgram, they wanted something more than the typical "Buy 10, Get 1 Free" offer, which didn't suit their brand because they didn't want to give services away. After polling clients, the owners learned many were interested in professional, take-home products but would reply they wanted to do more research on their own before purchasing--then the clients would end up buying the recommended products at their local beauty superstore because they liked receiving points for purchase.
In January 2013, the salon launched a clever loyalty program using a mobile solution developed by Perka, called FlexPoints. For approximately $300 a year, the program creates and hosts the salon's custom Style and Stash application for Smartphones. When downloaded on a client's phone, the app stores her accumulated points and shows her exactly how close she is to earning her next reward--either a product or service. Or the client can opt to stash the points and work toward a bigger reward.
"In addition to their purchases, we also reward clients for behaviors, such as pre-booking and salon referrals, and when we launch new products and drive service upgrades in the salon, we reward clients with bonus points," says Morris. "We've found most clients choose to stash their points so they can work toward a bigger reward."