Salon Today
MenuMENU
SearchSEARCH

Jay Wesley Olson of Butterfly Circus Offers Instagram Tips

Jay Wesley OlsonThe Bespoke Salon of Scottsdale, ArizonaWhere to find him: @jaywesleyolson on InstagramFollowers: 93KSpecialty: Balayage techniques and progressive colorOn joining the circus: “It’s an amazing platform and it’s ...

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
July 7, 2016
Jay Wesley Olson of Butterfly Circus Offers Instagram Tips

 

1 min to read


Jay Wesley Olson
The Bespoke Salon of Scottsdale, Arizona

Where to find him: @jaywesleyolson on Instagram

Ad Loading...

Followers: 93K

Specialty: Balayage techniques and progressive color

On joining the circus: “It’s an amazing platform and it’s very progressive for industry education. It’s opened up so many doors and has let me connect with hairdressers I otherwise wouldn’t have. It’s such a progressive environment that captures what hairdressers want right now.”

Frequency: “Once a day.”

When posts are most successful: “I don’t put much thinking into what time, I just make sure that my followers are awake on both the east and west coasts.”

Ad Loading...

Favorite apps: “I don’t use much more for my posts than the sharpening tool on Instagram.”

Social media tip: “Be positive, have class, express yourself by being you! Stand behind that and make your mark.”

Favorite post: “My favorite post is a process picture. I like to see the how and the why. Other than that, I just appreciate a beautiful picture.”

Olson likes to post pictures that show the process of a color technique.

Subscribe to Our Newsletter

More Salon Management

Headshot of Sophie Galabru

How Women are Rewriting the Rules of Grey Hair

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

Ad Loading...
Cover of whitepaper

How AI Is Closing Revenue Gaps for Salons and Spas

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.

Sponsored by Zenoti

copy of the whitepaper cover

The Premium Talent Magnet: The Modern Salon Playbook for Attracting Six-Figure Stylists

Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.

Sponsored by Beautista

Cover of the whitepaper

Five Revenue Leaks Hiding in Your Salon

Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.

Sponsored by Zenoti

Ad Loading...
Nicki Wenz (above) and Allison Stock of Zandi K Salon

The Heartbeat of Zandi K's Success

After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

Solar panels on a commercial building.

Shedding Light on Solar Tax Credits for Your Beauty Business

Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.

Ad Loading...