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SEARCHspastandard.com888-772-1238info@spastandard.comOwners: Rick and Kelly MaackSpa Standard offers spa, beauty, massage and wellness industry based-knowledge and information through interactive online videos, courses, spa radio, live events, CE ...
Spa Standard Owner Kelly Maack
spastandard.com
888-772-1238
info@spastandard.com
Owners: Rick and Kelly Maack
Spa Standard offers spa, beauty, massage and wellness industry based-knowledge and information through interactive online videos, courses, spa radio, live events, CE classes and articles. The variety of our resources underpins our goal to educate without dictating.
WHY WE’RE DIFFERENT: We’ve spent years in the industry, working to understand how professionals in the field learn and grow most effectively. We founded Spa Standard on the idea of the peer-to-peer sharing, or Empathetic Exchange,™ of information and ideas. It’s through the help of our community of members that we are able to revolutionize how spa and wellness industry professionals learn, connect and inspire each other to improve. With Spa Standard, you choose what you want to learn when you want to learn it, all while networking with colleagues in your industry to gain both knowledge and mentorship.
HOW WE WORK: On our website, SpaStandard.com, we provide free content that anyone can access with a complementary introductory level membership—a unique resource for insider tips, tricks and general industry knowledge. We also offer paid memberships and courses, where users can access more in-depth and diverse educational content. Most importantly, we wanted the entire Spa Standard platform to be an open environment where members and non-members can come to learn, share and grow with each other.
CATCH US AT: On Facebook and Instagram. Sign up for a Free Introductory Membership on spastandard.com and join us as we learn, share and grow.
WORDS OF WISDOM: It’s critical that professionals are as dynamic as the industry trends; you must keep learning and continue to improve your craft. Knowledge is the key to longevity and success and sharing that knowledge with those around you will help you grow, both personally and professionally.
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
