
A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
spastandard.com888-772-1238info@spastandard.comOwners: Rick and Kelly MaackSpa Standard offers spa, beauty, massage and wellness industry based-knowledge and information through interactive online videos, courses, spa radio, live events, CE ...

Spa Standard Owner Kelly Maack
spastandard.com
888-772-1238
info@spastandard.com
Owners: Rick and Kelly Maack
Spa Standard offers spa, beauty, massage and wellness industry based-knowledge and information through interactive online videos, courses, spa radio, live events, CE classes and articles. The variety of our resources underpins our goal to educate without dictating.
WHY WE’RE DIFFERENT: We’ve spent years in the industry, working to understand how professionals in the field learn and grow most effectively. We founded Spa Standard on the idea of the peer-to-peer sharing, or Empathetic Exchange,™ of information and ideas. It’s through the help of our community of members that we are able to revolutionize how spa and wellness industry professionals learn, connect and inspire each other to improve. With Spa Standard, you choose what you want to learn when you want to learn it, all while networking with colleagues in your industry to gain both knowledge and mentorship.
HOW WE WORK: On our website, SpaStandard.com, we provide free content that anyone can access with a complementary introductory level membership—a unique resource for insider tips, tricks and general industry knowledge. We also offer paid memberships and courses, where users can access more in-depth and diverse educational content. Most importantly, we wanted the entire Spa Standard platform to be an open environment where members and non-members can come to learn, share and grow with each other.
CATCH US AT: On Facebook and Instagram. Sign up for a Free Introductory Membership on spastandard.com and join us as we learn, share and grow.
WORDS OF WISDOM: It’s critical that professionals are as dynamic as the industry trends; you must keep learning and continue to improve your craft. Knowledge is the key to longevity and success and sharing that knowledge with those around you will help you grow, both personally and professionally.


At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.

Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest

At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.

When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.

Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.

In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.

Everything you need to know about client retention as a salon owner.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti