
A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Facebook.com/jayneandco, as well on Twitter @JaynePR or @BeautyIQ | jayne@jayneandco.com | 440-846-6022 | Owner: Jayne MorehouseJayne & Co. helps you define what makes you and your business unique, then ...

Jayne Morehouse, owner of Jayne & Co., LLC
Facebook.com/jayneandco, as well on Twitter @JaynePR or @BeautyIQ | jayne@jayneandco.com | 440-846-6022 | Owner: Jayne Morehouse
Jayne & Co. helps you define what makes you and your business unique, then helps you share those attributes via the perfect, cost-effective combination of public relations, social media, advertising, website content, blogs, newsletters and any other communications tools that will best tell your story to the people who matter most.
WHY WE’RE DIFFERENT: After 25 years of developing impactful, results-oriented marketing and communications programs for all levels of the professional beauty business from salons and spas to product companies to distributors and cosmetology schools, we understand the salon and spa business in-depth and from all angles. We focus on achieving your ultimate goals—not just creating press. We have a track record of successfully developing and communicating the content that will help you increase client loyalty, attract new clients, reduce team turnover and build your business’s bottom line.
HOW WE WORK: We immerse ourselves totally into your business to learn everything we can about how it operates, how you’re perceived and how you want to be perceived. Next, we help you establish your goals and define your core and targeted audiences. Then, we develop the brand communications strategies and tactics that will deliver and reinforce those messages to your targeted audiences to help you achieve your goals.
WORDS OF WISDOM: Every beauty professional has a unique story to tell and tips and techniques to share. After all, you do that with the guest every day one-on-one. Taking that sharing to another level will build your reputation, your credibility and your bottom line. Want to learn more? We’re delighted to offer a free 30-minute phone consultation to the first 25 Salon Today readers who contact us via email.


At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.

Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest

At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.

When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.

Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.

In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.

Everything you need to know about client retention as a salon owner.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti