
A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Ideasthatevoke.com, and on Facebook, Twitter and Instagram | 480-296-9301 | kehlers@evokebrands.com | Owner: Kelly EhlersIdeas That Evoke creates, narrates, and manages brand experiences in the social space. ...

Ideas That Evoke Owner Kelly Ehlers
Ideasthatevoke.com, and on Facebook, Twitter and Instagram | 480-296-9301 | kehlers@evokebrands.com | Owner: Kelly Ehlers
Ideas That Evoke creates, narrates, and manages brand experiences in the social space. We develop content that connects people to brands and evokes an emotional response in an organic way.
WHY WE’RE DIFFERENT: We pride ourselves on being a minute-by-minute extension of your team, constantly taking the pulse on the social scene. We’ve built a reputation on work that cuts through the clutter, positioning brands, salons and individual stylists at the forefront of social innovation.
HOW WE WORK: Collectively, we’re copywriters, editors, designers and beauty junkies. But above all else, we’re invested in the success of our clients, and it shows. We work with companies of all sizes, from Fortune 50 brands to multi-location salons, manufacturers, and individual stylists. We’re experts at uncovering your unique brand story, then connecting with your key audiences by cultivating conversations 24/7.
CATCH US AT: Teaching social media branding classes at the Wella World Studios in Los Angeles and New York and often at Professional Beauty Association events! Our president and founder is also a regular blogger and content contributor for Modern Salon, Salon Today and Levo League.

WORDS OF WISDOM: Are you…witty? Informative? Playful? Find your voice online, and stick to it. Who you are around your peers should reflect your personal brand online—from your followers to the people and brands that you follow. In the social world, what do YOU want to be known for? It’s an important question we encourage everyone to think through.

At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.

Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest

At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.

When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.

Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.

In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.

Everything you need to know about client retention as a salon owner.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti