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SEARCHgroup3marketing.com | 952-475-3269 | info@group3marketing.com | Owned by: Bart and Phyllis ForemanGroup 3 Marketing helps salon owners improve their business by transforming their passive POS system into a ...
Bart and Phyllis Foreman, owners of Group 3 Marketing.
group3marketing.com | 952-475-3269 | info@group3marketing.com | Owned by: Bart and Phyllis Foreman
Group 3 Marketing helps salon owners improve their business by transforming their passive POS system into a powerful digital marketing machine. CONNECTPlus™ is a unique marketing system that delivers the RIGHT message through the RIGHT channel to the RIGHT Guest at the RIGHT time. We call it trigger-based marketing, and the result is improved guest retention and increased sales.
WHY WE’RE DIFFERENT: We’re marketing technologists. Something is happening in your salons every day and the old one-message-fits-all marketing models are out of date in the digital age of NOW! We’ve reinvented salon marketing with our right time model that puts your guests at the heart of your business.
HOW WE WORK: We begin by understanding your marketing pressure points. Then, we put our marketing strategies, analytics and tactics to work to begin influencing the next visit and sale by using key triggers in your POS database to interact with your guests, influence the next sale and impact your top and bottom line. Our system is almost real time, 100-percent web-based and flexible to let the salons dictate the parameters that best follow their marketing objectives. (But don’t be surprised if we offer marketing suggestions to go with the analytics we generate because we are committed to helping you get the most out of the program.)
CATCH US AT: Our whiteboard, creating a new marketing program for a client almost every day. You’ll also find us at all the major beauty shows.
WORDS OF WISDOM: Don’t take your guests for granted. When a satisfied guest leaves your salon she’s a free agent. Notably, 70 percent of a salon’s new guests do not return which is why your marketing should begin when she walks out the door. Your everyday marketing retention tactics will influence her to return.
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
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In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
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Sponsored by Phorest Salon Software
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Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
