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Management Practices

2018 Salon Today 200: Technology

Stacey Soble | December 4, 2017 | 6:00 AM
Amanda Olusanya, owner of Allen Ray Salon in Minneapolis, MN.
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Michele Phillips, owner of Bella Gia Salon and Day Spa in San Diego, CA.
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The team from Belladona Salon & Spa in Cape Girardeau, MO.
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The team from Berenices in Denver, CO.
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Bobby Cooper and Sarah Cooper, owners of Bobby Cooper Salon, Inc., in Indianapolis, IN.
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The team from Lavish Salon in Webster, TX.
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The team from Logan 14 Aveda Lifestyle Salon/Spa in Washington, DC.
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The team from Mango Salon in Richmond, VA.
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Kerry and Amy Hovland, owners of Von Anthony Salon in Frisco, TX.
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In today's world, successful salons leverage a variety of evolving technologies to reach their full potential and keep all salon systems running strong. 

Allen Ray Salon
Minneapolis, MN
allenraysalon.com
Amanda Olusanya
SQUARE FEET: 1,000
TOTAL EMPLOYEES: 5
AUTOMATED SINCE: 2009
WEBSITE ESTABLISHED: 2009
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: Phorest
“Our how-to videos explaining men’s hair on YouTube have helped drive traffic to the website. We have more than two million views and 14,000 subscribers.”

Bella Gia Salon and Day Spa
San Diego, CA
bellagiasalonandspa.com
Michele Phillips
SQUARE FEET: 1,100
TOTAL EMPLOYEES: 25
AUTOMATED SINCE: 2010
WEBSITE ESTABLISHED: 2010
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Pureology, Moroccanoil, Brazilian Blowout
COLOR: Redken, Pravana
SKIN CARE: Yon-ka Paris, Physicians Care Alliance
TECH SUPPORT: STX, MailChimp
“Our online booking feature accounts for more than 20% of our total appointments booked in 2016 and more than 22% in 2017. Clients can also confirm, cancel and reschedule appointments online.”

Belladona Salon & Spa
Cape Girardeau, MO
belladonasalonspa.com
Linda Springs and
Becky Davidson
SQUARE FEET: 2,300; 4,200
TOTAL EMPLOYEES: 40
AUTOMATED SINCE: 2007
WEBSITE ESTABLISHED: 2009
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: Aveda, Eufora, Kevin Murphy
COLOR: Aveda, Eufora
SKIN CARE: Aveda, Glo
NAIL CARE: Aveda, CND, OPI
TECH SUPPORT: Millennium, Demandforce, WebOpenings Textel
“Textel allows us to offer two-way texting to our guests. They can text the salon’s landline, and we can communicate quicker and accommodate guests who prefer texting.”

Berenices
Denver, CO
berenicesdenver.com
Louie Lago, Sara Brentano,
Lisa Kirkland, Minica McCrackin
SQUARE FEET: 3,500
TOTAL EMPLOYEES: 23
AUTOMATED SINCE: 2001
WEBSITE ESTABLISHED: 2002
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Demandforce, Relateloop
ASSOCIATION: PBA
“We have reduced backbar costs and waste and increased productivity by scheduling more precisely for color services with ColorBiz. It records a client’s foil pattern, density of their highlight weave and exact color measurements in a standardized format.”

Bobby Cooper Salon, Inc.
Indianapolis, IN
bobbycoopersalon.com
Bobby and Sarah Cooper
SQUARE FEET: 2,200
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Oribe, R+Co, Invisibobble
COLOR: Logics, Pulp Riot
SKIN CARE: Oribe Beauty
NAIL CARE: Smith & Cult
TECH SUPPORT: Milano, Demandforce
ASSOCIATIONS: Intercoiffure, PBA
“We will be the pilot salon for the beta launch of a new salon software created by us with a technology development company. We plan to launch with other salons in our region carrying similar product lines.”

Lavish Salon
Webster, TX
getlavish.com
Kristi Brehm
SQUARE FEET: 4,000; 1,400
TOTAL EMPLOYEES: 45
AUTOMATED SINCE: 1997
WEBSITE ESTABLISHED: 2000
AVERAGE CUT & STYLE: $59
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Demandforce
ASSOCIATION: PBA
“With customized ads and promotions on social media, we utilize the ability to reach people on a larger scale, generating interest in flash sales, hair services and products.”

Logan 14 Aveda Lifestyle Salon/Spa
Washington, DC
logan14salonspa.com
Dr. Michael Londner, Michael Hodges, Wendy Dofflemyer
SQUARE FEET: 6,000
TOTAL EMPLOYEES: 48
AUTOMATED SINCE: 2010
WEBSITE ESTABLISHED: 2010
AVERAGE CUT & STYLE: $80
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: CND
TECH SUPPORT: SalonBiz, Demandforce, ZeeZor
ASSOCIATION: PBA
“We have more than 1,000 guests who have downloaded the Logan 14 app, which includes a loyalty program, a full-service list and allows us to send out push notifications to help fill in slower days with daily specials.”

Mango Salon
Richmond, VA
mangosalon.com
Patrick and Bobbi Heaney
SQUARE FEET: 4,000; 1,900; 2,900
TOTAL EMPLOYEES: 101
AUTOMATED SINCE: 2003
WEBSITE ESTABLISHED: 2003
AVERAGE CUT & STYLE: $80
BEST-SELLING RETAIL: Aveda, Bumble and Bumble
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: Millennium, ZeeZor,RelateLoop
ASSOCIATION: PBA
“This year we increased the number of designers who post on Instagram by installing photo areas in all three of our salons. This helps keep our guests engaged with our designers and other salon communications.”

Philip Johnson Salon Spa
St. Louis, MO
philipjohnsonsalon.com
Philip Shipman
SQUARE FEET: 2,600
TOTAL EMPLOYEES: 15
AUTOMATED SINCE: 2011
WEBSITE ESTABLISHED: 2003
AVERAGE CUT & STYLE: $46
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI, CND, Seche Vite
TECH SUPPORT: SalonBiz, Demandforce, SnapSnip
ASSOCIATION: PBA
“A combination of SEO best practices, a strong understanding of data/analytics and a solid social media presence has led to grow website traffic month over month.”

Von Anthony Salon
Frisco, TX
vonanthonysalon.com
Kerry and Amy Hovland
SQUARE FEET: 3,400
TOTAL EMPLOYEES: 36
AUTOMATED SINCE: 2009
WEBSITE ESTABLISHED: 2009
AVERAGE CUT & STYLE: $82
BEST-SELLING RETAIL: Oribe, Kérastase
COLOR: Wella
SKIN CARE: CircCell, Aveda
NAIL CARE: LCN
TECH SUPPORT: Millennium, Demandforce, Salon Clouds Plus
“Guests who use our app can view our entire team, their bios, credentials and their schedules along with specialized training and pricing. They can also send the profile of their preferred provider to a friend for referral rewards.”

Additional Honorees
Athena Salon, Spa & Wellness, Windsor, CO
Aveda Institute P, Tempe, AZ
Avenue Hair Design, Venice, FL
Blo, Raleigh, NC
Frangipani Hair Studio, Inc., Jacksonville Beach, FL
Ginger Bay Salon & Spa, Kirkwood, MO
Ihloff Salon and Day Spa, Tulsa, OK
Integrity Lash, Pasadena, CA
J. Nicolle Salon and Spa, New Albany, IN
Josephines Day Spa and Salon, Houston, TX
Michael Helene Salon Gallery, Dulles, VA
Monaco Salon, Tampa, FL
Neatbeat, Louisville, KY
Nurtur Salon, Columbus, OH
Nuovo Salon Group, Sarasota, FL
Omagi Salon & Spa, Louisville, KY
Ouidad Salon-FL by Chadwick and Igor, Fort Lauderdale, FL
Paul Kenneth Salon & Spa, Woburn, MA
Progressions Salon Spa Store, Rockville, MD
RedBloom Salons, Calgary, Canada
Salon Allure Inc., Huntsville, AL
Salon Rootz, Inc., Medina, OH
Serenity Couture Salon and Spa, West Des Moines, IA
Voga Salon, Overland Park, KS

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