Community Cards
ID Salon
Woodbury, New York
Owner: Lori Panarello

Each month, ID Salon invites its staff and clients to take photos of things in and around the salon that they find inspiring and the salon chooses their favorites to make into cards. Clients whose photo are chosen receive a retail product of their choice and staff receive a $25 gift card. All entries are posted on Instagram.

“The cards are designed with only the photo on the front, as a way of showcasing the inspiration,” Panarello says. “All the salon information is on the back along with our ID salon stamp which we believe gives the feeling of a home-grown business.”

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