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STAMP 2017: Parker Barber's Branding Strategy

Stacey Soble | August 30, 2017 | 8:23 PM
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Sophistication Gents
Parker Barber
Hammond, Louisiana
Owner: Debra Neill-Baker

Last year Paris Parker decided to open two barbershops as ‘brother’ locations to their nine Paris Parker salon locations. They were opened near the other salons, so the company could build the brand off the recognition they’ve earned over the past 25 years.

“We wanted them to have a distinct identity—strong and masculine with a bit of throwback to old-school barbers,” Neill Baker says. “We developed a new logo, website, cups, koozies, matchbooks, gift cards and free haircut vouchers.”

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