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STAMP 2017: Ouidad Salon's Incorporation of a National Campaign

Stacey Soble | August 30, 2017 | 3:26 PM

No Frizz Today
Ouidad Salon FL by Chadwick and Igor
Fort Lauderdale, FL
Owners: Chadwick Pendley and Igor Araujo

When Ouidad launched its Advanced Climate Control formulations, the Ouidad Salon FL started planning an introductory event as a way to honor their VIP clients. They hosted the company’s founder at a red carpet event, and invited the members of the salon’s VIP Curl Club. More than 50 clients and 16 guest stylists from other local salons attended.

“The night was full of surprises,” Pendley says. “We had presentations and demonstrations, and our team presented new haircuts and colors for the season. A photo booth encouraged attendees to pose for pictures that were then posted to social media, and belly dancers demonstrated the effectiveness of the new formula at fighting frizz. Everyone went home with discovery boxes of samples.”

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