STAMP 2017: Ihloff's Style Sessions

Stacey Soble | August 30, 2017 | 3:21 PM

The Ihloff Style Sessions
Ihloff Salon and Day Spa
Tulsa, Oklahoma
Owner: Marilyn Ihloff

With the goal or raising brand awareness and recruiting more guests, Ihloff Salon and Spa created a special event, The Ihloff Style Sessions, a multi-day event featuring complimentary services, including makeup applications, brow consultations, a braid bar, extensions consultations, color glossing and two special yoga sessions.

The salon partnered with Imaginal Marketing to raise awareness through media coverage for the salon and its non-profit partner, including two TV appearances, print and digital news coverage and social media coverage. They also recruited three digital influencers to visit the salon and experience the Style Sessions firsthand on social media.

“The event netted a $13,083 return on investment,” Marilyn Ihloff says. “Through social media, we reached 84,174 people (a $1,398 organic social value) and through traditional media, we reached 701,228 people (an $11,685 media value).”

Facebook Comments

More from Awards & Contests

Industry News
Industry News

Minerva Beauty Names Winner in Salon Makeover Contest

Alison Alhamed | October 16, 2017

For some salon owners, the idea of a salon renovation is overwhelming, or there isn’t budget, or other things have taken priority. So Minerva Beauty launched the MODERN SALON Makeover Contest by Minerva Beauty, which grants one lucky winner the opportunity to see their salon get a total facelift. That means all new furniture from Minerva Beauty in partnership with Quest Resources. After combing through all of the amazing entries, the judges have spoken!

Load More