Close
Salon Today 200

2017 Salon Today 200: Growth, Part 1

Stacey Soble | December 11, 2016 | 6:00 AM
The team from 20 Volume Salon & Spa in Gilbert, AZ.

By excelling in a number of best practices, a salon creates the momentum that engages teams, excites clients and results in growth. And, growth in turn provides the resources needed to reach future goals. Here are the first 50 2017 Salon Today 200 Honorees in the category of Growth.

The team from 20 Volume Salon & Spa in Gilbert, AZ.
The team from 20 Volume Salon & Spa in Gilbert, AZ.

20 VOLUME SALON & SPA
Gilbert, AZ
20volumesalon.com
Stacey Coronado
2014: $808,000
2015: $990,000
INCREASE: 23%
SQUARE FEET: 2,600
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Aveda
TECH SUPPORT: SalonBiz
“I hired a driven and talented salon manager who coaches our team to each person’s individual success, and we revamped our referral program to reward both new and existing guests. It consistently brings in new clients every week.”

Kate Moeves, owner of 501 Salon and Spa in Bellevue, KY.
Kate Moeves, owner of 501 Salon and Spa in Bellevue, KY.

501 SALON & SPA
Bellevue, KY
501salon.com
Kate Moeves
2014: $484,000
2015: $595,000
INCREASE: 23%
SQUARE FEET: 1,600
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: CND, SpaRitual
TECH SUPPORT: Booker
“Last year we did a holiday gift card promotion that read, ‘Purchase $100 in gift cards and receive a $25 card as our gift to you.’ We personally invited guests to a holiday party to receive discounts, and to get the first look at our holiday collection. We realized a 21.67% increase in gift card sales.”

ADARA SALON & SPA
Johnston, IA
adarasalonspa.com
Stephanie Van Veldhuizen
and Chelsea Pelland
2014: $391,000
2015: $463,000
INCREASE: 18%
SQUARE FEET: 2,100
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Zoya
TECH SUPPORT: SalonBiz
“We delegated team members to take charge of our social media accounts, posting before-and-after pictures, sharing upcoming events and monthly specials. And, we began putting paid ads on Facebook to aid in hiring as well as promoting upcoming events.”

AIDAN JAMES
Nashua, NH
aidanjamessalon.com
Rachel Aidan
2014: $1,041,000
2015: $1,208,000
INCREASE: 16%
SQUARE FEET: 4,500
TOTAL EMPLOYEES: 19
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Living Proof, DevaCurl, Goldwell
COLOR: Goldwell
SKIN CARE: Glymed
NAIL CARE: OPI, CND
TECH SUPPORT: Millennium
ASSOCIATIONS: ABN, ISBN
“We have developed strong leaders in each department and educated them in business finance, communication and accountability. Armed with a team full of ideas and information, we have collaboratively refined our service menu and defined our education needs.”

Shelly Malizola, owner of Allure Designs in Libertyville, IL.
Shelly Malizola, owner of Allure Designs in Libertyville, IL.

ALLURE DESIGNS
Libertyville, IL
alluredesigns.net
Shelly Malizola
2014: $637,000
2015: $701,000
INCREASE: 10%
SQUARE FEET: 3,300
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $48
BEST-SELLING RETAIL: Aveda, Bumble and Bumble
COLOR: Aveda
SKIN CARE: Aveda, Glo Therapeutics
NAIL CARE: OPI, CND
TECH SUPPORT: Millennium
ASSOCIATIONS: CC, PBA, 2 to 10 Network
“Our product retail and boutique are up 54%. We added clothing items to our boutique, replaced our old shelving with lit shelving units and added a light box in our window.”

The team from Anasa Hair Studio in Temecula, CA.
The team from Anasa Hair Studio in Temecula, CA.

ANASA HAIR STUDIO
Temecula, CA
anasahair.com
Helen and George Tsimiklis
2014: $540,000
2015: $715,000
INCREASE: 32%
SQUARE FEET: 2,400
TOTAL EMPLOYEES: 19
AVERAGE CUT & STYLE: $49
BEST-SELLING RETAIL: Aveda, Eufora, Ouidad
COLOR: Alfaparf
TECH SUPPORT: Salon Ultimate
ASSOCIATION: PBA
“We devote a lot of time hiring and training licensed stylists who just graduated. Our training focuses on varied cut and color techniques that they have to master. Training is held every Tuesday, and stylists have to perform what they learned the week before on a model.”

Gene and Paul Frisco, ownrs of Asanda Spa Lounge in New York, NY.
Gene and Paul Frisco, ownrs of Asanda Spa Lounge in New York, NY.

ASANDA SPA LOUNGE
New York, NY
asandaspa.com
Multiple owners
2014: $4,201,000
2015: $5,320,000
INCREASE: 27%
SQUARE FEET: 5,000; 5,000
TOTAL EMPLOYEES: 80
AVERAGE CUT & STYLE: $80
BEST-SELLING RETAIL: Aveda, Davines
COLOR: Aveda
SKIN CARE: Aveda, Comfort Zone
NAIL CARE: Smith & Cult
TECH SUPPORT: Mindbody
“We helped pioneer the continuing development of RelateLOOP to further enhance the way employees’ habits are either modified or reinforced. We are excited about using candid customer feedback to set up actionable data that can help our artists reach their full potential.”

Angie Lund, owner of Athena Salon, Spa and Wellness in Windsor, CO.
Angie Lund, owner of Athena Salon, Spa and Wellness in Windsor, CO.

ATHENA SALON, SPA & WELLNESS
Windsor, CO
spaathena.com
Angie Lund
2014: $598,000
2015: $767,000
INCREASE: 28%
SQUARE FEET: 2,500
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $49
BEST-SELLING RETAIL: Eufora
COLOR: Eufora
SKIN CARE: Eminence Organics, Farm House Fresh, Jindilli
NAIL CARE: CND, OPI, Young Nails
TECH SUPPORT: Rosy
ASSOCIATIONS: The Day Spa Association, PBA, ESON
“The three greatest influences to our growth last year were creating a new business plan and goals, remodeling existing space to better profit from it and focusing on our culture and driving a service-focused vision.”

AVEDA INSTITUTE PHOENIX
Tempe, AZ
avedainstitutephoenix.com
Dale Le Monds
2014: $2,756,000
2015: $3,175,000
INCREASE: 15%
SQUARE FEET: 17,000
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $18
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: SpaBiz, ZeeZor
ASSOCIATIONS: PBA, AACS
“We added an evening esthiology program to cater directly to the needs of our more non-traditional students, providing education opportunities to full-time workers and stay-at-home caregivers, while offering additional services to our guests.”

AVEDA INSTITUTE TUCSON
Tucson, AZ
avedainstitutetucson.com
Dale Le Monds
2014: $2,221,000
2015: $2,551,000
INCREASE: 15%
SQUARE FEET: 4,000
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $13
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: SpaBiz, ZeeZor
ASSOCIATIONS: PBA, AACS
“In 2015, we focused on elevating our customer experience. While we continue to coach on the service wheel, we are adding new initiatives from John DiJulius’ Customer Service Revolution, including a service vision statement, pillars and non-negotiable experiential standards.”

AVENUE HAIR DESIGN
Venice, FL
avenuehairdesign.net
Patti Paull
2014: $538,000
2015: $738,000
INCREASE: 37%
SQUARE FEET: 2,100
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $44
BEST-SELLING RETAIL: Pureology, Redken, DevaCurl
COLOR: Redken, Pravana
NAIL CARE: OPI, CND
TECH SUPPORT: Millennium, ZeeZor
ASSOCIATION: PBA
“Our first six months of 2016 trended 24% higher than 2015. I made a decision to cut back my hours behind the chair, and this has given me the time to work more on the business. My future goal is to create shareholder options for invited team members.”

The team from Beehive the Salon in Duxbury, MA.
The team from Beehive the Salon in Duxbury, MA.

BEEHIVE THE SALON, INC.
Duxbury, MA
beehiveduxbury.com
Susan Casale
2014: $556,000
2015: $676,000
INCREASE: 22%
SQUARE FEET: 700
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $58
BEST-SELLING RETAIL: Oribe
COLOR: Joico, Minardi
TECH SUPPORT: Salon Target
“The most important factors to our growth have been continued respect for coworkers and clients through healthy communication, customer service, and empowering our employees to grow personally and professionally through education.”

The team from Bellezza Salon in Charleston, South Carolina.
The team from Bellezza Salon in Charleston, South Carolina.

BELLEZZA SALON
Charleston, SC
bellezzasalonsc.com
Angie Bauer
2014: $636,000
2015: $715,000
INCREASE: 12%
SQUARE FEET: 1,900
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Paul Mitchell, Aquage
COLOR: Paul Mitchell, Redken
SKIN CARE: Glo Therapeutics
NAIL CARE: OPI
TECH SUPPORT: Millennium
“I hired a business coach who put proven systems in place. We track our numbers and have monthly coaching sessions focusing on each staff member’s goals. We monitor their progress in service sales, retail sales, rebooking and personal goals.”

James Gartner and Adam Swanlund, owners of Bii Hair Salon in West Dundee, IL.
James Gartner and Adam Swanlund, owners of Bii Hair Salon in West Dundee, IL.

BII HAIR SALON
West Dundee, IL
biihairsalon.com
James Gartner
and Adam Swanlund
2014: $466,000
2015: $547,000
INCREASE: 17%
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Surface, Pravana
COLOR: Pravana, Surface
SKIN CARE: Surface Skin
TECH SUPPORT: SalonBooker, Fredrick
ASSOCIATION: PBA
“Increase in sales occurred through our luxury upgrades, which are designed to set a level of class and sophistication. We saw an increase in the number of these add-on services by 50% within the first three months of introduction.”

The team from Bijou Salon in Skaneateles, NY.
The team from Bijou Salon in Skaneateles, NY.

BIJOU SALON
Skaneateles, NY
bijousalon.net
Kimberly Baker-Bringas
2014: $516,000
2015: $584,000
INCREASE: 13%
SQUARE FEET: 1,300
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: Aveda, Bumble and Bumble, Eufora
COLOR: Goldwell, Pravana, Wella
SKIN CARE: Aveda
NAIL CARE: CND, OPI
TECH SUPPORT: Salon Ultimate
ASSOCIATION: PBA
“We strive to show our appreciation to our employees. With the assistance of a local baker, on her birthday, each employee receives a gourmet cake. A bouquet of flowers is delivered when she is ‘Star of the Week.’ And, each week we introduce an employee on our social media.”

Bleu Salon in Valrico, FL.
Bleu Salon in Valrico, FL.

BLEU SALON
Valrico, FL
bleusalon.com
Michael Jonson
2014: $678,000
2015: $943,000
INCREASE: 39%
SQUARE FEET: 1,800
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
TECH SUPPORT: Milano
“Each stylist estimates what their ending day gross total would be if guests only have what is scheduled. Then we do a 30% multiplier to get a projected daily goal value. And we multiply the total service number by 15% to get a daily retail goal.”

The team from Blo in Raleigh, NC.
The team from Blo in Raleigh, NC.

BLO
Raleigh, NC
justblo.com
Bryan Nunes
2014: $1,747,000
2015: $2,046,000
INCREASE: 17 %
SQUARE FEET: 4,200
TOTAL EMPLOYEES: 36
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
TECH SUPPORT: STX, SnapSnip
“We’ve had a long-term goal of reaching $2 million in sales and in nine years we’ve reached every goal but this one. We looked at how much we were short in 2014 (about 15%) and broke that down to an average daily service total for each service provider. We focused on little achievable steps, and not only made the goal but surpassed it.”

The team from Brio Salon in Lethbridge, Alberta.
The team from Brio Salon in Lethbridge, Alberta.

BRIO SALONSPA
Lethbridge, Alberta
briosalon.ca
Wayne and Heather Tytula
2014: $1,092,000
2015: $1,425,000
INCREASE: 31%
SQUARE FEET: 3,600
TOTAL EMPLOYEES: 34
AVERAGE CUT & STYLE: $52
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Akzentz, Aveda
TECH SUPPORT: SalonBiz, Demandforce
“We have carefully and purposefully put best practices and protocols in place, created a loving, nurturing and supportive environment, and carefully chose the best people to ride along with us on this exciting journey.”

CANVAS SALON AND SKIN BAR
Powell, OH
thecanvassalon.com
Stefanie Fox
2014: $320,000
2015: $481,000
INCREASE: 50%
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $49
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, ZeeZor
ASSOCIATION: PBA
“Building a strong culture requires a core set of values that can be used as a backbone. We keep it simple with four values that we believe nearly every action can be connected to—growth, authenticity, friendliness and community.”

The team from Cappola-Brokaw Art of Hair in Cheshire, CT.
The team from Cappola-Brokaw Art of Hair in Cheshire, CT.

CAPPOLA-BROKAW ART OF HAIR
Cheshire, CT
cbartofhair.com
Patricia Cappola-Brokaw
2014: $717,000
2015: $846,000
INCREASE: 18%
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Goldwell, Morrocanoil, DevaCurl
COLOR: Goldwell
TECH SUPPORT: Millenium
ASSOCIATIONS: PBA
“We encouraged top service providers to have more of a leadership role by mentoring and coaching younger service providers. This helps growth happen faster and aligns with our team-based culture.”

The team from Centre Salon & Spa in Lone Tree, Colorado.
The team from Centre Salon & Spa in Lone Tree, Colorado.

CENTRE SALON & SPA, LONE TREE
Lone Tree, CO
centresalon.com
James F. Pacifico
2014: $383,000
2015: $575,000
INCREASE: 50%
SQUARE FEET: 2,700
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $33
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Jessica
TECH SUPPORT: SalonBiz, Demandforce, ZeeZor, WebOpenings
“We start new hires with a three-day guest-service training. It takes them on a journey of our culture. It includes our internal points of difference, guest-care initiatives, a customer-service experience by secret shopping in one of our premiere malls and overall front-desk training.”

CENTRE SALON & SPA, WESTMINSTER
Westminster, CO
centresalon.com
James F. Pacifico and
Cathy Schafer
2014: $1,423,000
2015: $1,639,000
INCREASE: 15%
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 27
AVERAGE CUT & STYLE: $38
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Jessica
TECH SUPPORT: SalonBiz, Demandforce, ZeeZor, WebOpenings
“We eliminated our office space and this additional retail floor space has allowed us to host makeup and informational events where customers can try out products and ask questions.”

The team from Challise & Company, Inc., in Marietta, GA
The team from Challise & Company, Inc., in Marietta, GA

CHALLISE & COMPANY, INC.
Marietta, GA
challiseandcompany.com
Challise Copeland and
Carrie Cox
2014: $422,000
2015: $556,000
INCREASE: 32%
SQUARE FEET: 2,500
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Aveda, OPI, CND
TECH SUPPORT: Milano
“We have an employee-of-the-month program for those who go above and beyond. They receive a special ‘front row’ parking spot for the month, a $50 gift card, their photo is framed on our front desk, and they have a write-up in our monthly newsletter.”

The team from Chemistry Hair Salon in Shreveport, LA.
The team from Chemistry Hair Salon in Shreveport, LA.

CHEMISTRY HAIR SALON
Shreveport, LA
chemistryhairsalon.com
Bryan Sullivan
2014: $701,000
2015: $907,000
INCREASE: 29%
SQUARE FEET: 2,500
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $49
BEST-SELLING RETAIL: Redken, Pureology, Sam Villa
COLOR: Redken
TECH SUPPORT: Envision
“In April, I began selling shares of the company to two stylists who had taken on management roles. They are purchasing 5% of the company over five years. They will continue the management roles they already hold, and take on more responsibility.”

The team from Chop Tops A Hair Company, LLC, in Kansas City, MO.
The team from Chop Tops A Hair Company, LLC, in Kansas City, MO.

CHOP TOPS A HAIR COMPANY LLC
Kansas City, MO
choptops.biz
Cindy Holopter
2014: $958,000
2015: $1,266,000
INCREASE: 32%
SQUARE FEET: 3,400; 2,300
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: Kevin Murphy, 18.21 Man Made, Suavecito
COLOR: Paul Mitchell, Pravana
TECH SUPPORT: Millennium
“We encourage our staff to actively pursue education jobs through our partners. We are proud to have added a stylist to the 18.21 Man Made team, as well as our very own Kevin Murphy educator.”

The team from The Chopping Block in Louisville, KY.
The team from The Chopping Block in Louisville, KY.

THE CHOPPING BLOCK SALON COMPANY
Louisville, KY
thechoppingblock.biz
Sandy Collier, Don Collier, and Greg Combs
2014: $881,000
2015: $1,019,000
INCREASE: 16%
SQUARE FEET: 4,000; 1,700
TOTAL EMPLOYEES: 34
AVERAGE CUT & STYLE: $46
BEST-SELLING RETAIL: Redken, Eufora, Pureology
COLOR: Redken
SKIN CARE: Glo Therapeutics
NAIL CARE: CND, Essie
TECH SUPPORT: Salon Iris
ASSOCIATIONS: CC, PBA
“We have five mentors training new employees and 12 master stylists who have graduated from the program. We believe it’s most effective to grow our team this way as we can educate them on our standards and our business personality.”

The team from Cobalt Blue Salon in Austin, TX.
The team from Cobalt Blue Salon in Austin, TX.

COBALT BLUE SALON
Austin, TX
cobaltbluesalon.com
Amy Sinclair
2014: $792,000
2015: $981,000
INCREASE: 24%
SQUARE FEET: 1,100
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $51
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
SKIN CARE: Glo-Minerals
TECH SUPPORT: Envision
“One of the factors that contributed to our growth was setting a salon sales goal as an incentive to enable our staff to travel to NYC for education.”

The team from Coiffeteria Salon in Grand Rapids, MI.
The team from Coiffeteria Salon in Grand Rapids, MI.

COIFFETERIA SALON
Grand Rapids, MI
coiffeteria.com
Marielle Shuster
2014: $561,000
2015: $636,000
INCREASE: 13%
SQUARE FEET: 1,300
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI, Cindi’s Natural Nails
TECH SUPPORT: SalonBiz, ZeeZor
“We attended the Qnity program for salon teams and loved their philosophy. It is simple, visual and focuses on small steps that will make the most impact in your business and personal life.”

The team from Craig Berns Salon Spa in Delafield, WI.
The team from Craig Berns Salon Spa in Delafield, WI.

CRAIG BERNS SALON SPA
Delafield, WI
craigberns.com
Craig and Mary Beth Berns
2014: $1,186,000
2015: $1,322,000
INCREASE: 11%
SQUARE FEET: 3,200
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $54
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: CND
TECH SUPPORT: Salon Ultimate
ASSOCIATION: PBA
“If we raise the quality of technical skill all around us, we all win. We are planning our first ‘Head Shape Matters’ jam. We have more than 20 attendees coming and many are flying in for the event.”

Coral Pleas, owner of Cutting Loos Salons based in University Park, FL.
Coral Pleas, owner of Cutting Loos Salons based in University Park, FL.

CUTTING LOOSE SALONS
University Park, FL
cuttingloose.net
Coral Pleas
2014: $3,094,000
2015: $3,612,000
INCREASE: 17%
SQUARE FEET: 5,200; 2,600; 1,500
TOTAL EMPLOYEES: 58
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Paul Mitchell, Oribe, Pai-Shau
COLOR: Paul Mitchell
TECH SUPPORT: Millennium, ZeeZor
ASSOCIATIONS: Intercoiffure, PBA
“We want to provide additional support for our team so we created the Floor Leader position. They inspire, teach, share, mentor and encourage the team to achieve and exceed their personal and professional goals, as well as the salon business goals.”

Stephanie Lewis and Katie Schmitz, owners of Daylily Spa Salon in Saint Cloud, MN.
Stephanie Lewis and Katie Schmitz, owners of Daylily Spa Salon in Saint Cloud, MN.

DAYLILY SPA SALON
Saint Cloud, MN
daylilyspa.com
Stephanie Lewis and
Katie Schmitz
2014: $863,000
2015: $1,126,000
INCREASE: 30%
SQUARE FEET: 4,300
TOTAL EMPLOYEES: 23
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Aveda, Bumble and Bumble
COLOR: Aveda
SKIN CARE: Dermalogica, Aveda
NAIL CARE: OPI
TECH SUPPORT: SalonBiz
“The book, Get a Grip on Your Business by Gino Wickman helped us look at our business differently by figuring out who we are, what our mission is, and what kind of people we need to hire to get us there.”

the team fromn Design Concepts Salon & Boutique in Corpus Christi, TX.
the team fromn Design Concepts Salon & Boutique in Corpus Christi, TX.

DESIGN CONCEPTS SALON & BOUTIQUE
Corpus Christi, TX
designconcepts.me
Deidra D. Meyer Hager
2014: $251,000
2015: $491,000
INCREASE: 96%
SQUARE FEET: 1,200
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $48
BEST-SELLING RETAIL: Redken, Pureology, Brazilian Blowout
COLOR: Redken
SKIN CARE: Doterra
NAIL CARE: CND, OPI
TECH SUPPORT: Envision
“In 2014, I decided to hire a salon manager in order to reach the full potential of my company. I put several aspects of the business into her hands and she tackled the renovation of the salon and boutique, as well as hiring four new stylists.”

Lisa and Larry Walt, owners of Design I Salon Spa in Grand Rapids, MI.
Lisa and Larry Walt, owners of Design I Salon Spa in Grand Rapids, MI.

DESIGN I SALON SPA
Grand Rapids, MI
design1.com
Larry and Lisa Walt
2014: $9,031,000
2015: $10,069,000
INCREASE: 11%
SQUARE FEET: 6,500; 6,500; 8,500; 7,500
TOTAL EMPLOYEES: 190
AVERAGE CUT & STYLE: $44
BEST-SELLING RETAIL: Pureology, Redken, Moroccanoil
COLOR: Redken, Sunlights, Pravana
SKIN CARE: Aura, St. Tropez, Coola
NAIL CARE: CND
TECH SUPPORT: Millennium, ZeeZor
ASSOCIATION: ISBN
“One tool driving growth is the Group Me app. It allows our staff to communicate effectively, and helps them increase services, pre-booking percentages and retail sales.”

Ecco Salon in Fitchburg, WI.
Ecco Salon in Fitchburg, WI.

ECCO SALON
Fitchburg, WI
eccosalon.com
Sarah and Trent Lange
2014: $1,080,000
2015: $1,323,000
INCREASE: 23%
SQUARE FEET: 1,900; 1,800
TOTAL EMPLOYEES: 27
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, ZeeZor
ASSOCIATION: PBA
“Our goal was to raise penetration in certain neighborhoods by 5% in three months. Every few weeks, we’d try a new concept, such as mobile blasts or tweaking messaging, then measured its effectiveness. We increased certain areas by more
than 10%.”

At work in the Eco Salon in Londonderry, NH.
At work in the Eco Salon in Londonderry, NH.

THE ECO SALON
Londonderry, NH
theecosalon.com
Jennifer Ford
and Faith St. Gelais
2014: $484,000
2015: $605,000
INCREASE: 25%
SQUARE FEET: 2,800
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $43
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: STX
“Every aspect of our clients’ time is carefully crafted to make them feel that their visit is entirely about them. From the welcoming atmosphere and fashionable, yet comfortable, design of our salon to the genuine hospitality so uncommon these days.”

Martin Truong and Jessica Hoach, owners of Eikonic House of Barbers in Brampton, Ontario.
Martin Truong and Jessica Hoach, owners of Eikonic House of Barbers in Brampton, Ontario.

EIKONIC HOUSE OF BARBERS
Brampton, Ontario
eikonicmane.com
Martin Truong and Jessica Hoach
2014: $485,000
2015: $557,000
INCREASE: 15%
SQUARE FEET: 1,300
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: KMS, American Crew, Paul Mitchell
COLOR: Goldwell
SKIN CARE: Jack Black, Edwin Jagger
TECH SUPPORT: Shortcuts
“As leaders versed in both classical and modern barbering, we launched Eikonic Barber Academy’s hands-on advanced barbering workshops. We wanted to share our passion for barbering while helping stylists gain confidence when cutting men’s hair.”

The team from Elan Hair Stuido in Sea Girt, NJ.
The team from Elan Hair Stuido in Sea Girt, NJ.

ELAN HAIR STUDIO
Sea Girt, NJ
elanhairstudionj.com
Kellie Johnson
2014: $1,908,000
2015: $2,649,000
INCREASE: 39%
SQUARE FEET: 3,500
TOTAL EMPLOYEES: 43
AVERAGE CUT & STYLE: $84
BEST-SELLING RETAIL: Oribe, R+Co, BLNDN
COLOR: Redken
SKIN CARE: Perricone MD, Glamglow, Mario Badescu
NAIL CARE: Smith & Cult, CND
TECH SUPPORT: STX, Survey Monkey
ASSOCIATIONS: Intercoiffure, PBA
“This year, we added our Junior Artist Blowout promotion. We offer $25 blowouts (regularly $40) with an artist in our apprentice program. it’s great training and our clients love the option of promotional daily blowouts.”

Jessica Greene, owner of Elements Salon in Fernandina Beach, FL.
Jessica Greene, owner of Elements Salon in Fernandina Beach, FL.

ELEMENTS SALON
Fernandina Beach, FL
elementssalonfl.com
Jessica C. Greene
2014: $494,000
2015: $699,000
INCREASE: 41%
SQUARE FEET: 1,300
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $58
BEST-SELLING RETAIL: Aveda, Moroccanoil
COLOR: Rusk, Keratin Complex, Schwarzkopf Professional
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz
ASSOCIATIONS: ABN, PBA
“I have created a packet for secret shoppers who come to the salon and get a service on me. I’ve invited neighbors and other professionals in the area. I am happy to say that we’ve gotten overwhelming reviews.”

The team from elle Marie Hair Studio in Lynnwood, WA.
The team from elle Marie Hair Studio in Lynnwood, WA.

ELLE MARIE HAIR STUDIO
Lynnwood, WA
ellemariehairstudio.com
Colleen Buck, Lorry Green,
Jody Bossert
2014: $3,624,000
2015: $4,371,000
INCREASE: 21%
SQUARE FEET: 1,600; 1,200; 2,600; 2,500
TOTAL EMPLOYEES: 85
AVERAGE CUT & STYLE: $44
BEST-SELLING RETAIL: Redken, Pureology, Sexy Hair
COLOR: Redken
TECH SUPPORT: Envision
ASSOCIATION: ISBN
“We hold monthly management meetings with managers from all locations, including the salon owners and our marketing director. We go over budgets, promotions, updates from individual salons, community outreach, upcoming education and a topic focus for the upcoming month.”

Ivy Overby, owner of Emerge Modern Salon and Spa, in Denver, CO.
Ivy Overby, owner of Emerge Modern Salon and Spa, in Denver, CO.

EMERGE MODERN SALON & SPA
Denver, CO
emergemodernsalon.com
Ivy Overby
2014: $767,000
2015: $927,000
INCREASE: 21%
SQUARE FEET: 1,800
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Eufora
COLOR: Eufora, Alfaparf
SKIN CARE: Body Deli, Circadia
NAIL CARE: CND, OPI
TECH SUPPORT: STX
ASSOCIATIONS: The Day Spa Association, PBA
“We intentionally choose language and behaviors that serve to elevate, simplify and enhance our guests’ experience. This maximizes bookings, ensures accuracy and allows us to upgrade guests’ services and purchases.”

Becky Peart, co-owner of Epic Salon in Mesa, AZ.
Becky Peart, co-owner of Epic Salon in Mesa, AZ.

EPIC SALON
Mesa, AZ
epicsalonaz.com
Ryan and Becky Peart
2014: $1,768,000
2015: $1,990,000
INCREASE: 13%
SQUARE FEET: 1,500; 3,600
TOTAL EMPLOYEES: 50
AVERAGE CUT & STYLE: $49
BEST-SELLING RETAIL: Goldwell, Living Proof, KMS
COLOR: Goldwell, Sunlights, Balayage
SKIN CARE: Dermalogica, PCA
TECH SUPPORT: Salon Iris
“By coaching and goal setting with the individual stylists, we were able to strategically determine how we would reach our goal in 2015. Identifying the baseline allowed us to be realistic in our approach.”

Lauren and Robby Kinsey, owners of The Fixx Hair Studio in New Braunfels, TX.
Lauren and Robby Kinsey, owners of The Fixx Hair Studio in New Braunfels, TX.

THE FIXX HAIR STUDIO
New Braunfels, TX
thefixxstudio.com
Lauren and Robby Kinsey
2014: $708,000
2015: $866,000
INCREASE: 22%
SQUARE FEET: 1,600
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $51
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
TECH SUPPORT: Envision
“We attribute much of our constant learning and success to the very important relationships we have established with Summit and Redken. Because of their amazing business systems, we maxed out our first location in 2015, and opened a second one in July, 2016.”

The team fro Frangipani Hair Studio, Inc., in Jacksonville Beach, FL.
The team fro Frangipani Hair Studio, Inc., in Jacksonville Beach, FL.

FRANGIPANI HAIR STUDIO, INC.
Jacksonville Beach, FL
frangipanihairstudio.com
Shanna Kalynych
2014: $1,809,000
2015: $2,073,000
INCREASE: 15%
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 40
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, ZeeZor
ASSOCIATIONS: ISBN, PBA
“Our website and social media blasts remain fresh, trendy and offer information, ideas and an avenue for communication with our clients.”

Tony and Pam Gordon, from Godon Salon in Highland Park, IL.
Tony and Pam Gordon, from Godon Salon in Highland Park, IL.

GORDON SALON
Highland Park, IL
gordonsalon.com
Anthony Gordon and Pam Gordon
2014: $2,826,000
2015: $3,179,000
INCREASE: 12%
SQUARE FEET: 2,200; 2,000; 4,800; 2,500
TOTAL EMPLOYEES: 63
AVERAGE CUT & STYLE: $63
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: Millennium
ASSOCIATIONS: Intercoiffure, CC, NCA, PBA, 2 to 10 Network
“The creation of our ‘Gordon Emerging Artist’ program has been a huge factor in gaining market share. Although these low-priced stylists do not have large tickets, they are entry level and the clients fall in love with them and move up with them as they get promoted.”

The team from Great Lengths Hair Salon, Inc., in Memphis, TN.
The team from Great Lengths Hair Salon, Inc., in Memphis, TN.

GREAT LENGTHS HAIR SALON, INC.
Memphis, TN
greatlengthssalonmemphis.com
Carol Bakowicz
2014: $583,000
2015: $670,000
INCREASE: 15%
SQUARE FEET: 1,400
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $68
BEST-SELLING RETAIL: DevaCurl, Brazilian Blowout, Moroccanoil
COLOR: Goldwell, Artego, Subtil
TECH SUPPORT: STX, Demandforce, Flok
ASSOCIATION: CC
“DevaCurl referrals have been driving growth, as we are the only certified salon in the South. This has set us apart and we average 35 to 40 new guests per month.”

Marlene Cohn, owner of Green with Envy Salon in Camden, ME.
Marlene Cohn, owner of Green with Envy Salon in Camden, ME.

GREEN WITH ENVY SALON
Camden, ME
greenenvysalon.com
Marlene Cohn
2014: $394,000
2015: $700,000
INCREASE: 78%
SQUARE FEET: 2,000; 1,200; 2,000
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $41
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Zoya, CND
TECH SUPPORT: SalonBiz
“We began offering short-term and long-term disability, dental and a payroll deduction option for loans for tools, classes and emergencies. These benefits help us market the salon to potential new employees.

THE HAIR COMPANY
Leonardtown, MD
thehaircompany.biz
Jackie Buckler and Debbie Link (Stockholders: Amber Long, Jill Murray and Heather Gray)
2014: $2,239,000
2015: $2,480,000
INCREASE: 11%
SQUARE FEET: 5,400; 4,000
TOTAL EMPLOYEES: 36
AVERAGE CUT & STYLE: $52
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
SKIN CARE: BareMinerals, Bioelements
NAIL CARE: OPI, CND
TECH SUPPORT: Envision, Demandforce
ASSOCIATION: Summit
“Our interview process is more like speed dating. It allows our team to be involved in the process, we learn much more about each candidate, and we can interview three to four people in an hour.”

The team from Hollywood Hair Salon and Spa in Centralia, IL.
The team from Hollywood Hair Salon and Spa in Centralia, IL.

HOLLYWOOD HAIR SALON AND SPA
Centralia, IL
hollywoodhairsalonandspa.com
Sonya Gettinger
2014: $834,000
2015: $965,000
INCREASE: 16%
SQUARE FEET: 2,800
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Paul Mitchell
COLOR: Paul Mitchell
SKIN CARE: Glo Therapeutics, MAC, Kett Airbrush
NAIL CARE: OPI, CND
TECH SUPPORT: Millennium, ZeeZor
ASSOCIATION: ABN
“We implemented a call center. Each day, one reservationist works in the call center. When answering the calls that come into the salon, their main goal is to upsell as many services per visit as they possibly can.”

The team from HQ Salon and Spa in Portage, MI.
The team from HQ Salon and Spa in Portage, MI.

HQ SALON AND SPA
Portage, MI
hqsalonandspa.com
Melissa Brockelbank
2014: $1,705,000
2015: $1,933,000
INCREASE: 13%
SQUARE FEET: 4,800
TOTAL EMPLOYEES: 44
AVERAGE CUT & STYLE: $46
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
SKIN CARE: SkinCeuticals
NAIL CARE: CND
TECH SUPPORT: Envision
ASSOCIATION: Summit
“We hold ‘Hands in the Middle’ meetings in the morning and mid-afternoon. We are able to set goals with each other so they are easily reached, we celebrate guests’ birthdays and remind everyone of daily promotions.”

Alan Concover and Cion Ortega, owners of Hue Salon in Houston, TX.
Alan Concover and Cion Ortega, owners of Hue Salon in Houston, TX.

HUE SALON
Houston, TX
hue-salon.com
Alan Conover and Cion Ortego
2014: $1,725,000
2015: $2,125,000
INCREASE: 23%
SQUARE FEET: 2,200
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $100
BEST-SELLING RETAIL: Kerastase, Aveda
COLOR: Aveda, L’Oréal Professionnel
TECH SUPPORT: SalonBiz
“Our new front-desk manager created and implemented a new system for rebooking, customer service and front-desk procedures. Our front-desk approval increased by 10% after we hired her.

Facebook Comments

More from Salon Today 200

Salon Today 200 The team from Local Honey in Greensboro, NC.
Salon Today 200

2017 Salon Today 200: Growth, Part Two

Stacey Soble | December 12, 2016

Meet the second half of our 2017 Salon Today 200 Growth Honorees. When a salon or spa masters a number of best business practices, it often fuels its growth. The resulting momentum, as well as the extra resources, often encourage the business and its team to continue to expand as they seek success.

Salon Today 200 The team from Tulip Salon & Spa in Fredericksburg, Virgina.
Salon Today 200

2017 Salon Today 200: Technology

Stacey Soble | December 10, 2016

Meet the 2017 Salon Today 200 Honorees in the category of Technology. In today's fast-paced world, technology plays a critical role in boosting a salon and spa to the next lever--from communicating with guests, measuring and motivating team members and keeping all systems running strong.

Salon Today 200 The team from The Circle Salon on retreat at the Garfield Park Conservatory in Chicago, IL.
Salon Today 200

2017 Salon Today 200: Salon Culture

December 9, 2016

Announcing the 2017 Honorees in the category of Salon Culture. Culture is that invisible, yet tangilbe, energy that binds and propels a team and attracts clients. A strong culture is hard to define and even more difficult to build. But when mastered, these salons are unstoppable.

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Salon Today 200 The open concept reception table at Lavish in Webster, TX.
Salon Today 200

2017 Salon Today 200: Customer Service

Stacey Soble | December 1, 2016

When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.

Load More