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SEARCHWhen salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.
When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
These Salon Today 200 honorees sweep this category by leading with their hearts—they search their communities for causes where their talents can make the greatest positive change. At the same time, they know the goodwill generated and the connections forged can help grow their own businesses.
FIVE SENSES SPA AND SALON
Peoria, IL
fivesensesspaandsalon.com
Paola Hinton
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 24
PRIMARY EVENT: “Ponytails for a Purpose”
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: Millennium, Web App Clouds
ASSOCIATIONS: PBA
“Ponytails for a Purpose challenges students to donate their hair to Children with Hair Loss, a non-profit organization that provides wigs to children with medically related hair loss. We do the hair cuts at the local elementary school.”
IHLOFF SALON AND DAY SPA
Tulsa, OK
ihloffspa.com
Marilyn Ihloff
SQUARE FEET: 6,000; 4,000; 2,400
TOTAL EMPLOYEES: 144
PRIMARY EVENT: “Through a Child’s Eye” benefiting The Tulsa Girls’ Art School
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: SpaRitual, CND
TECH SUPPORT: SalonBiz, Demandforce, ZeeZor
ASSOCIATIONS: Intercoiffure, PBA, 2 to 10 Network
“This year is the 19th annual Creative Team Fall Show, displaying the talents of the Ihloff Creative Team in a runway setting. We partnered with a local art school and raised more than $200,000.”
IMPRESSIONS
Mequon, WI
impressionsdayspa.com
Kitty Tierney
SQUARE FEET: 4,800
TOTAL EMPLOYEES: 43
PRIMARY EVENT: “Wigs for Kids”
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Pureology, Redken, Aveda
COLOR: Redken, Pravana
SKIN CARE: Eminence
NAIL CARE: OPI, CND
TECH SUPPORT: Mikal, Demandforce
ASSOCIATIONS: ABN, CC, NCA, PBA
“Every year, our boutique has a surplus of gloves, hats and jewelry. We take our excess inventory to the homeless or abused women and children’s shelter. It’s also a good time to look at excess products that have been repackaged or discontinued to distribute to the needy.”
MARK PARDO SALONSPA
Albuquerque, NM
markpardo.com
Mark Gonzales
SQUARE FEET: 3,800; 3,600; 3,300; 1,200
TOTAL EMPLOYEES: 125
PRIMARY EVENT: Benefit Fashion Show
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI, CND, Gelish
TECH SUPPORT: SpaBiz, Demandforce, Voice Solutions
ASSOCIATION: 2 TO 10 Network
“We organize and host the Mark Pardo SalonSpa Do Hair Do Good Fashion Show, a joint collaboration with United Way that benefits survivors of domestic violence. In 2015, we donated $11,000 to organizations who assist survivors of domestic violence.”
NEW IDENTITIES HAIR STUDIOS OF TAMPA
Tampa, FL
newidentitiessalon.com
Kelly and Marc Rockquemore
SQUARE FEET: 2,000; 2,300
TOTAL EMPLOYEES: 42
PRIMARY EVENT: Valentine’s Day Makeover for Domestic Violence
AVERAGE CUT & STYLE: $31
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
TECH SUPPORT: Millennium, Demandforce, Constant Contact
“On Valentine’s Day each year, we invite three local domestic violence shelters to bring residents to the salon for a day of makeovers and pampering. They are treated to food provided by local restaurants and receive donations collected by our staff and guests.”
SALON NOUVEAU
Tucson, AZ
salondn.com
Kathy Alexander
SQUARE FEET: 2,500
TOTAL EMPLOYEES: 17
PRIMARY EVENT: “Remove”
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Eufora, Joico
COLOR: Eufora, Joico
SKIN CARE: Glo Therapeutics
NAIL CARE: CND, Young Nails
TECH SUPPORT: SalonBiz, Demandforce
ASSOCIATION: PBA
“We choose events where we will be the only salon there, like a recent ‘Women and Finance’ event sponsored by the YWCA. We have a drawing for a $75 gift card and send a follow-up e-mail to those who entered to remind them to take advantage of the coupons we gave them.”
SHEAR DELIGHT SALON AND DAY SPA LLC
Erie, PA
sheardelightsalonanddayspa.com
Pamela Turner
SQUARE FEET: 4,200
TOTAL EMPLOYEES: 8
PRIMARY EVENT: “Come Wine With Us”
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: Eufora
COLOR: Eufora
SKIN CARE: Eufora
NAIL CARE: OPI
TECH SUPPORT: Salon Iris
ASSOCIATION: ESON
“Our guests’ favorite event is our “Come Wine with Us.” A $50 ticket to this annual event includes a limo bus ride to seven wineries, all wine tasting fees, a T-shirt and dinner with a Chinese auction.”
TAJ SALON & SPA
Brooklyn Park, MN
tajsalonspa.com
Andria Strandin and Jeanne Strandin
SQUARE FEET: 5,000
TOTAL EMPLOYEES: 44
PRIMARY EVENT: Fashion Show
AVERAGE CUT & STYLE: $46
BEST-SELLING RETAIL: Aveda, Pureology, Unite
COLOR: Aveda
SKIN CARE: Eminence, Dermalogica
NAIL CARE: OPI, CND, Gelish
TECH SUPPORT: Millennium, Demandforce, Web Openings, Facebook
“Our Community Involvement Committee was put together to reach out to a local homeless shelter each month and do as many haircuts as we can for those who don’t have the resources.”
TONYA JONES SALONSPA
Birmingham, AL
tonyajonesssalon.com
Tonya Jones
SQUARE FEET: 3,500; 6,900
TOTAL EMPLOYEES: 35
PRIMARY EVENT: Cut-a-thons and Silent Auctions
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI, CND
TECH SUPPORT: SpaBiz, Demandforce, PBA, 2 to 10 Network
“I’m a board member at Camp Smile-A-Mile, a free summer camp for children with cancer. Our team chose it as the local charity to be a part of and from 2014 to 2015 we donated more than $15,000 through sponsorships, sales of silent auction items and donations.”
TRIXIES SALON
Des Moines, IA
trixiessalon.com
Tricia Rivas
SQUARE FEET: 1,500; 1,200
TOTAL EMPLOYEES: 11
PRIMARY EVENT: Dreamcatchers Foundation
AVERAGE CUT & STYLE: $28
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: SalonBiz, Demandforce, Constant Contact
ASSOCIATIONS: PBA, 2 to 10 Network, Fashion International
“We started a non-profit organization, Dreamcatchers Foundation, to help those in need. This year we provided services for personal nominees of patients and their caregivers, hospice patients, Alzheimer’s groups and more.”
Additional Honorees
Aveda Institute Denver, Denver, CO
Aveda Institute Phoenix, Tempe, AZ
Bijou Salon, Skaneateles, NY
Blo, Raleigh, NC
Brown & Deline, Ann Arbor, MI
Cutting Loose Salons, University Park, FL
Ginger Bay Salon and Spa, Kirkwood, MO
Headlines The Salon, Encinitas, CA
Interlocks Salon & Spa, Newburyport, MA
Ira Ludwick Salon, Bethesda, MD
Josephine’s Day Spa & Salon, Inc., Houston, TX
Kiss Kiss Bang Bang Salon, Fishers, IN
Mane Attraction Salon, Phoenix, AZ
Nuovo Salon Group, Sarasota, FL
NVS Salon & Spa, Bel Air, Maryland, MD
Omagi Salon Spa, Louisville, KY
On the Green Salon and Day Spa, Saint Marys, GA
Paris Parker Salons & Spas, Ann Arbor, MI
Paul Kenneth Salon & Spa, Woburn, MA
Phia Concepts, Columbus, OH
Progressions Salon Spa Store, Rockville, MD
S Salon and Studio, Fairbanks, AK
Salon Allure, Huntsville, AL
Salon Gloss, Woodstock, GA
Salon Spa W, Des Moines, IA
Savvy Salon and Day Spa, Cornelius, NC
The Studio For Hair, Farmington Hills, MI
Studio Montage, Great Falls, MT
Sereni Salon & Spa, Hudson, MA
Shear Delight Salon and Day Spa LLC, Erie, PA
Sky Salon, Strongsville, OH
Tangerine Salon and Spa, Murfreesboro, TN
Tonya Jones SalonSpa, Birmingham, AL
Utopia Salon & Day Spa, Vancouver, WA
It's that time of year again: SALON TODAY 200 Application Season! To celebrate our 30th anniversary we have a new best practice category--Talent Recruitment and Retention. Applications due October 31st!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
At night, Dominic Michael Salon keeps the interior lights on, as the illuminated, eye-catching contemporary design serves as a billboard that consistently attracts new guests.
Built from the ground up, Mane 18’s design strikes a balance between an elevated experience for guests and the functionality and flow necessary for team members to perform at their best.
Andreas Hogue Salon’s recent renovation surprises visitors with the interior’s expansion of space, elevated retail area, and changing views of the restored Chicago prairie.
It's Day 10 of our SALON TODAY 200 reveals, and we've reached the end! Today, we toast the honorees in the second half of growth--the salons, spas, and barbershops that constantly strive to build stronger bottom lines, including Brandy Smith Stephens in Baton Rouge, Louisiana.
On Day 9 of our 2026 SALON TODAY 200 reveals, a big 'Huzzah' to our first look at the salons, spas and barbershops that fueled their growth by mastering a number of best practices, including the fun team from Lavish Hair Lounge in Albuquerque, New Mexico. (P.S. The second half of Growth comes tomorrow.)
A big "Bravo!" to the salons and spas that develop strong cultures that fuel growth while retaining team members, such as Soleil Salon & Spa team in Windham, New Hampshire, who catch up reading last year's 200 issue.
We tip our hats to the salons and spas that genuinely connect with guests and strive to elevate their service, including Chenica Racine and Ricka O'Bannon, owners of C&R Beauty Bar in Louisville, Kentucky.
Hats off to the 2026 SALON TODAY 200 honorees who make education a priority for employees at every level, including Eric Fisher Salon, which hosted Educator Oscar Bond for a cutting class in Wichita, Kansas.
Today, we have two 2026 SALON TODAY 200 categories as we hail the salons that find creative ways to build client loyalty and the ones that constantly explore and embrace new technology to further their businesses, including the social-savvy team from Verde Salon Group in Winnipeg, Manitoba.
For today's SALON TODAY 200 announcements, we toast the honorees who prioritize the environment in their business decisions and those who take retail to the next level, including the excited team from Pure Salon Spa in Louisville, Kentucky.
Cheers to the SALON TODAY 200 honorees who give their time, talent and fundraising efforts to their communities, including Eli Mancha and the team from Bang! Salon, whose cut-a-thon has collected more than 1,200 coats that have been donated to Chicago's unhoused.
It's Day 1 of our 2026 SALON TODAY 200 announcements, and today, we raise our glasses for the honorees in the Business Builders category. These salons, including Elan Hair Studio in Spring Lake, New Jersey, took strategic risks that paid off in revenue-generating success.
It's time to celebrate the 2026 SALON TODAY 200 honorees who design rewarding career paths and seek out enriching benefits to keep their team members healthy, happy and growing, including the team from Pinup Studio in Raleigh, North Carolina, who always enjoy a good pajama party.
With a training salon, treatment rooms, education and collaboration spaces, a podcast studio and a yoga studio, BASE ONE is the foundation for the future growth of PENZONE Salons+Spas, as well as the company's gift to their community and the industry. Peruse the image gallery or take the personalized video tour led by Debra Penzone to see this exceptional space.
