Close
Management Practices

STAMP 2016: Salon Spa W's Philanthropic Campaign

Stacey Soble | September 6, 2016 | 3:55 PM
Photo 1 of 2
Photo 2 of 2

ZooDo
Salon Spa W
Des Moines, Iowa
Owner:
China Wong

Through its three-year ZooDo campaign, Salon Spa W has donated more than $10,000 to its local zoo and taken more than 500 underprivileged children to the zoo for a day of fun. The campaign kicks off each March after the zoo makes its list of adoptable animals available for the coming year. The salon team chooses three of the animals to adopt, and clients are invited to choose the fourth through a Facebook competition.

“We feature our zoo babies on our main retail shelf and partner them with a popular retail product, with 25% of retail sales for that product going to the local zoo,” Wong says.
In June, the team compiles goodie bags for the kids selected for the zoo trip, and they offer guests a chance to buy and donate bags to the cause.

“The zoo day for the kids starts off with a brunch, then they have their faces painted by the Salon Spa W team, work on a zoo-themed craft and have a private see and touch interaction with multiple zoo animals,” Wong says.

Facebook Comments

More from Management Practices

Management Practices
Management Practices

SALON TODAY RECOMMENDS: 5 Articles on Solving Struggles in Retailing, Retention, Legislation and More

Elizabeth Jakaitis | June 16, 2017

Being a salon owner means managing the education of stylists, retention of staff, progress of profits and more. Inevitably, there are land mines in all of these areas and the path to success is not always clear. We've explored the Aveda Means Business blog and found stories of several salon owners who think outside the box to find solutions to common small-business struggles. Read about the areas where their businesses struggled and what they did to implement systems that work.

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | June 1, 2017

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Load More