Close
Management Practices

STAMP 2016: Salon Spa W's Philanthropic Campaign

Stacey Soble | September 6, 2016 | 3:55 PM
Photo 1 of 2
Photo 2 of 2

ZooDo
Salon Spa W
Des Moines, Iowa
Owner:
China Wong

Through its three-year ZooDo campaign, Salon Spa W has donated more than $10,000 to its local zoo and taken more than 500 underprivileged children to the zoo for a day of fun. The campaign kicks off each March after the zoo makes its list of adoptable animals available for the coming year. The salon team chooses three of the animals to adopt, and clients are invited to choose the fourth through a Facebook competition.

“We feature our zoo babies on our main retail shelf and partner them with a popular retail product, with 25% of retail sales for that product going to the local zoo,” Wong says.
In June, the team compiles goodie bags for the kids selected for the zoo trip, and they offer guests a chance to buy and donate bags to the cause.

“The zoo day for the kids starts off with a brunch, then they have their faces painted by the Salon Spa W team, work on a zoo-themed craft and have a private see and touch interaction with multiple zoo animals,” Wong says.

Facebook Comments

More from Management Practices

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More