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Management Practices

2016 Salon Today 200: Philanthropy

Stacey Soble | December 8, 2015 | 9:38 PM
At Trixies Salon in Des Moines, Iowa, the need to give back springs from the heart.

These ST200 Honorees extend the care they give clients each and every day to important causes that impact their community. While the need to give back comes from the heart, the effort yields valuable goodwill that strengthens the bonds a salon or spa has with both its team and its clients.  

THE B HIVE ORGANIC SALON
Hillsdale, NJ
thebhivesalon.com
Frank Flores, Angela and James Alba
SQUARE FEET: 1,700
TOTAL EMPLOYEES: 8
PRIMARY EVENT: Sustainable Beauty Week Fair
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Davines
COLOR: Organic Colour Systems, Davines
TECH SUPPORT: Meevo   
“Our grassroots approach to spreading the word about our event has worked very well and helps to keep costs down. We always host local vendors as part of the fair which gives us access to their social media and other communication outlets with their own clients.”  



BELLA LUCI SALON
Poughkeepsie, NY
bellalucisalon.com
Rebecca Lee
SQUARE FEET: 2,500     
TOTAL EMPLOYEES: 8
PRIMARY EVENT: Silhouette of a Woman Fashion Show
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Davines
COLOR: Davines
TECH SUPPORT: Millennium   
ASSOCIATIONS: PBA, Strategies
“We donate hair and makeup services to the women at the local shelter who have experienced domestic violence. They are so grateful and they feel beautiful, as many of them have never experienced professional services due to their circumstances. It is very uplifting to be part of something bigger than you.”



CHARLES PENZONE SALONS
Powell, OH
charlespenzone.com
Debra and Charles Penzone
SQUARE FEET: 18,000; 20,000; 12,000; 1,100; 2,200; 2,500
TOTAL EMPLOYEES: 489
PRIMARY EVENT: Mother Daughter Spa Day
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Davines, Alterna, L’Anza
COLOR: Davines, Schwarzkopf Professional, L’Anza
TECH SUPPORT: SalonBiz, Exact Target, Digital Alchemy
ASSOCIATIONS: Intercoiffure, ISBN, NCA
“On the annual Mother Daughter Spa Day, girls with life-threatening illnesses spend time with their mothers for an evening of pampering. This year we had more than 40 professionals and 80 participants.”



ESCAPE SALON AND BOUTIQUE
Bethel, CT
escapect.com
Maria Rodrigues, Robin Miller
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 15
PRIMARY EVENT: Sustainable Boutique
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda  
TECH SUPPORT: STX, Constant Contact  
ASSOCIATIONS: PBA  
“I decided to relaunch our boutique and restock it with handcrafted, sustainable items whose sale strengthens families, communities and economies around the world.”



KISS KISS BANG BANG SALON
Fishers, IN
kkbbsalon.com
Tanya Foster, Mike Cheez Brown, Megan Crahan
SQUARE FEET: 1,400
TOTAL EMPLOYEES: 27
PRIMARY EVENT: KKBB Cuts for the Cure
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Kevin Murphy, DevaCurl
COLOR: DevaCurl, Pravana
TECH SUPPORT: Spa Salon Manager, Demandforce  
“We developed our charity event where we support someone from our salon family or a client in need. During the event day, we only do haircuts for a minimum donation and we also host a silent auction. This year, we raised $12,000 for the mother of one of our founding members who was diagnosed with cancer.”



MAXIME SALON
Hingham, MA
maximesalon.com
Ronit Enos
SQUARE FEET: 1,300
TOTAL EMPLOYEES: 5
PRIMARY EVENT: The Friendship Home
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Oribe Minardi
COLOR: Joico Minardi Organic
TECH SUPPORT: Milano, Google/drive Quickbooks, Constant Contact
ASSOCIATIONS: CC, PBA  
“We currently employ a member of the Friendship Home—a 23-year-old woman with Down Syndrome. She has touched the lives of our entire staff and clientele; she teaches us not to takes things for granted, while showing our clients how much we truly care about the community.”

PANACHE: AN AVEDA STORE, SALON & SPA
St Augustine, FL
getpanache.com
Kristy Weeks
SQUARE FEET: 2,400
TOTAL EMPLOYEES: 38
PRIMARY EVENT: Love Your Mother Eco Fashion Show.
AVERAGE CUT & STYLE: $49
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, Constant Contact
ASSOCIATION: NCA
“Our largest commitment has been to a show we created in 2005 called ‘Love Your Mother Eco Fashion Show.’ Last September, we raised $50,000. When you tell your story and share your desire to raise money and who it will directly benefit, people will jump right in.”

THE STUDIO FOR HAIR
Farmington Hills, MI
thestudioforhair.com
Natalie Sikora, Kenneth Sikora, Tasha Schurgin
SQUARE FEET: 1,700
TOTAL EMPLOYEES: 17
PRIMARY EVENT: Beauty For A Benefit
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Eufora
COLOR: Eufora, Elumen
TECH SUPPORT: Mikal, Demandforce
“ChildSafe Michigan creates a local network of like-minded agencies committed to the care, fostering and adoption of children who are in dangerous situations. It was a unanimous team decision to support our local organization and ensure our fundraising dollars were used in our own community.”



TANGERINE SALON AND SPA
Murfreesboro, TN
tangerinesalonandspa.com
James McCarrall, Mark McCarrall, Donna McCarrall
SQUARE FEET: 4,200
TOTAL EMPLOYEES: 34
PRIMARY EVENT: United We Style
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, Demandforce
ASSOCIATION: PBA  
“Each employee gains a sharper perspective of the power and potential they possess. The weeks following any event are filled with gratitude toward each other and life in general. They possess a stronger sense of self-worth and confidence.”

TRIXIES SALON
Des Moines, IA
trixiessalon.com
Tricia Rivas
SQUARE FEET: 1,500     
TOTAL EMPLOYEES: 8
PRIMARY EVENT: Earth Month fundraiser
AVERAGE CUT & STYLE: $28
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, Demandforce, Constant Contact
ASSOCIATIONS: PBA, Fashion International
“We recently started a non-profit organization called Dreamcatchers Foundation, Inc. Its mission is to ‘dream the world beautiful’ and states, ‘We are licensed beauty professionals in Des Moines who offer complimentary salon/spa services to chronically and terminally ill men, women and children.’”

Additional Honorees
Blo, Raleigh, NC
Centre Salon, Fashion Place, Murray, UT
Ginger Bay Salon & Spa, St. Louis, MO
Hollywood Hair Salon and Spa, Centralia, IL
Impressions, Mequon, WI
John Robert’s Spa
Mane Attraction Salon, Phoenix, AZ
Nurtur the Salon, Columbus, OH
Omagi Salon & Spa, Louisville, KY
On the Green Salon and Day Spa, St. Marys, Georgia
Progressions Salon Spa Store, Rockville, MD
Roots Salon, Greendale, Wisconsin
Salon Gloss, Woodstock, GA
Salon Rootz Inc., Medina, OH

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