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Management Practices

STAMP 2015: Planet Salon's Guerilla Marketing Campaign

Stacey Soble | September 8, 2015 | 8:50 PM

Graffiti Mural
Planet Salon
Los Angeles, California
Owned by: Ginger Boyle

When Ginger Boyle allowed street artist Alec Monopoly to paint a mural on the side of her salon, which is prominently visible on Melrose Avenue in Los Angeles, she never dreamed that it would create star-studded social media buzz, attract a younger demographic and put her on LA tourism maps. See what happened by our feature story.

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SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | December 9, 2016

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

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