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Management Practices

STAMP 2015: Planet Salon's Guerilla Marketing Campaign

Stacey Soble | September 8, 2015 | 8:50 PM

Graffiti Mural
Planet Salon
Los Angeles, California
Owned by: Ginger Boyle

When Ginger Boyle allowed street artist Alec Monopoly to paint a mural on the side of her salon, which is prominently visible on Melrose Avenue in Los Angeles, she never dreamed that it would create star-studded social media buzz, attract a younger demographic and put her on LA tourism maps. See what happened by our feature story.

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