Close
Management Practices

2013 STAMP Guerilla Campaign Winner: The Hair Spa

Stacey Soble | September 2, 2013 | 11:03 AM

Teacher Appreciation Week
The Hair Spa
Clifton, New Jersey
Owned by: Joyce Lehansky

The city of Clifton boasts a population of 84,136 and 23 schools, and each year The Hair Spa recognizes teachers on Teachers Appreciaion Week by giving each one a card of appreciation and a voucher for a complimentary service. “We distribute them by putting all the cards for each school in one envelope and asking each school’s secretary to put the cards in teachers’ school mailboxes,” says Lehansky. “It’s an inexpensive marketing strategy that creates a lot of buzz for our business, gets our name out there as a supportive community merchant, as well as generates lots of business.”

2013 STAMP Guerilla Campaign Winner: The Hair Spa

Facebook Comments

More from Management Practices

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More