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Modern Salon's Guide to Balayage

Modern Salon's Guide to Balayage

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Modern Salon's Guide to Balayage

This ebook provides an in-depth look at the Balayage technique, from how to introduce it to clients and how to charge for it, to tips and specific how-tos.

By Modern Salon

2020 Consumer Survey Report: Cracking the Code to Customer Loyalty

2020 Consumer Survey Report: Cracking the Code to Customer Loyalty

So much goes into building and earning your client’s loyalty—from the quality of the experience, the depth of their personal relationship to your location and convenience. It can be challenging for owners to understand the best route for deepening that loyalty. DaySmart, the makers of Salon Iris Software, recently conducted a survey that offers some eye-opening data on what consumers prioritize when deciding on and staying with their ‘go-to- salon.

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