Enough with the ordeal process of gathering photos of your team's best work only to wonder how you'll make all styles work well together. The more you involve your staff in contributing photos of their work (behind-the-scenes, before and afters, etc.), the more you need to document and share your vision so that it can be studied, learnt and replicated. The more collaborative your salon's photography and visuals become, the more centralized its management needs to be.

During this on-demand webinar, industry expert Zoé Bélisle-Springer discusses how your salon can achieve a sustainable competitive advantage by taking the following steps:

• Develop a shockproof "brandometer," or in other words, photography style guidelines for your staff & photographers (if you hire any)
• Pass out the compasses: learn how to communicate your vision effectively
• Own your brand by aligning your hard work with what's showing on your salon app

*All webinar registrants will receive a free worksheet!