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April 27, 2020 | 11:00 AM PST | Duration: 1 Hr

Brave New World: Your Post-COVID-19 Salon Success Plan

Brought to you by Salon Today & Phorest Salon Software, this on-demand webinar focuses on the light at the end of the COVID-19 tunnel. Inevitably, there is going to be a reset within the industry, a new normal. What should you be doing right now, to get yourself in the best possible position for reopening day?

In this session, Phorest FM’s Zoe Belisle Springer interviews Marcus Allen, the man behind the phenomenal growth of Urban Retreat in London’s famous Harrods, and more recently Global VP of The Refinery. Marcus shares his recommendations for managing your staff post-COVID-19, and covers topics such as the need to make decisions based on data rather than emotion, the evolution of salon culture as a result of this, and what he is doing to help shift the mindset of his own salon’s managers and staff. Phorest’s Chris Brennan then deep dives into key actions you need to take right now in your business to efficiently deal with the swell in demand & changing consumer habits when you re-open.

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