Beauty and wellness businesses forced to shutter due to COVID-19 are now redoubling their efforts to return to pre-pandemic revenue levels. To keep thriving in 2022 and beyond, salons must make the most of every revenue stream while finding new ones to tap.
Running a salon takes work. Between keeping guests and employees happy, managing finances, and drumming up business through marketing, you have your hands full as a salon owner. The good news is that technology can help you by automating and simplifying many of your routine tasks, so you have more time for the exciting aspects of being a business owner. But how do you choose the right business management tool from the countless options out there?
As with any beauty salon, guests’ expectations of the barbershop experience are evolving – as is the type of guest looking for an appointment. Once considered a relatively conventional, male‐focused business, barbershops are now visited by all genders, with a growing demand for an easier, more convenient experience.
Just about every one of your guests has motivation to buy a gift this spring. When a guest is in a rush, or simply wants to give the gift of choice, gift cards offer an easy, flexible, ever-appreciated option.
Membership and subscription-based business models are on the rise. In fact, The "subscription economy" is predicted to grow to $1.5 trillion by 2025.
2021 was an unusual year for the beauty and wellness industry. Businesses were trying to get back to normality after a year of uncertainty and lockdowns, while society was gaining the confidence to venture outside and enjoy some well-earned freedom.
Beauty and wellness businesses today are faced with increasing competition, shortages of talented professionals, and other opportunities enticing team members elsewhere. Add to this the global “Great Resignation” which resulted from the COVID-19 pandemic mindset shift, which makes holding onto employees is a huge goal for businesses everywhere.
The holidays are the most joyous time of the year for so many of us. After last year’s season that saw travel restrictions, social distancing measures, and isolation as a result of COVID-19, people are craving connection more than ever. And not only with their friends and family — but with businesses, too.
As salons, spas, and medspas get back to business with their clients, cloud platform company Zenoti unveils a positive video, digital and social campaign that celebrates the beauty and wellness industry and encourages them toward greatness.
Delayed wedding plans in 2020 and shorter engagement times are resulting in a wedding boom in 2021. Catering to these special clients can fuel your business for years to come. Zenoti's Sudheer Koneru helps you take advantage of this phenomenon.
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