Beauty-Full: New Beauty by Imagination Debuts at ISSE

A strong presence, impactful branding, and so many offerings in one spot made the new BBI booth one busy place.
A strong presence, impactful branding, and so many offerings in one spot made the new BBI booth one busy place.
The collection combines WetBrush's signature detangling technology with a professional grip for an even better hold.
Beauty By Imagination will officially launch its new corporate branding in October 2019.
WetBrush revamped its brushes for its new Pro collection, combining its most loved elements with ergonomic designs fit for the salon.
The Moroccan Collection by Wet Brush consists of a Detangler, Flex Dry Brush, Shine Brush and Comb.
WetBrush Pro Flex Dry Paddle features heat resistant HeatFlex bristles with an open vented design that allows hair to dry faster.
From the makers of Wet Brush, comes the Shine Brush, designed specifically to smooth and shine hair. Similar to the Wet Brush, The Shine Brush works great on wet hair, but was uniquely created to work exceptionally well on dry hair and with a blow dryer.
Glamorous blowouts mean smooth, sleek tresses with mirror-like shine. Wet Brush gives stylists the tools for the job with two additions to the EPIC line—the Super Smooth Blowout Brush and the Deluxe Shine Paddle Brush.
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