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Marketing the Salon in the Modern Tech Era

Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.

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Opening a Second Salon? Here's the Most Important Thing to Do

Lei Cicero bought a failing salon and turned it around, then used data from her software management program to tell her when the time was right to expand.

Millennium and Textel Elevate Client Communications

Through a partnership between Millennium and Textel, salon owners save time and money at the front desk, reduce no-shows and improve customer service.

Why Charging Your No-Shows Makes Good Business Sense

There are those clients who only miss appointments in a true emergency, and those who are habitual offenders. Phorest's Shauna O'Halloran proves that charging a no-show fee actually boosts client retention, while protecting your business from this bad habit.

Salon Meets Today's Client Expectations for Convenience with New Technology Tools

From online appointment booking to e-commerce, new salon owners Anthony and Gloria Edge embrace technology tools that help them deliver on client demand for convenience, personalization and customization.

Avoid the Summertime Salon Slump with These Proven Strategies

Frederick CEO Corey Kossack offers some appointment-filling strategies to owners facing a summer sales slump.