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technology tools

Tech Talk: Client Booking and Communication

See what these leaders in salon software think about the importance of client communication.

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The 2022 Salon Technology Guide

SALON TODAY's annual technology guide helps salons, spas and barbershops compare and contrast different tools, from salon management software to specialty apps, to make the smartest decisions for their business operations.

How AI Can Transform Your Salon

Advances in artificial intelligence yield new, time-saving solutions for marketing open salon appointments, keeping on top of client questions and training new team members. Discover how a virtual assistant can make your life easier.

3 Ways to Boost Revenue and Profit

Research published this month shows salons are increasingly abandoning traditional charging in favor of new pricing structures made possible by technology. The report, published by Vish, identifies three pricing strategies in the industry that reduce and even remove the profit variance of color that so often works against it.

Understanding SEO and How to Leverage It

Boosting your SEO so your salon lands on Page One of Google's search results can make a world of difference to the number of new clients you lure in. Imaginal Marketing's Lauren Bakos walks you through the basics.

Booksy Unveils its 2022 Campaign "Get Discovered"

The salon software company play matchmaker--helping beauty and barbering pros find their forever clients with a powerful marketing campaign.

Managing Change in the Salon: Heath Smith of Ruiz Salons on Creating Systems That Work

Heath Smith, co-founder of Ruiz Salons in Austin, Texas, has experienced his fair share of salon change since going into business with Allen Ruiz in 1988. In the process, he's discovered a solid system for managing it.

Vagaro Rolls Out New Features to Improve Salon Efficiency

Vagaro scheduling and management software helps keep salons and spas running efficiently with all the tools a modern owner needs, including online booking, a POS system, email and text marketing, push notifications and much more.

Fresha Launches New Deposits Feature

Fresha's game-changing deposits feature delivers unrivalled income protection for hair, beauty and wellness businesses against late cancellations and no-shows. And a powerful new partnership with beauty entrepreneur Hada Kattan has Fresha poised for growth.

App Update Gives Clients Virtual Try-on, Skin Diagnosis, and Data-driven Personalization

Tricoci Salons & Spas partners with Perfect Corp to provide salon guests with best-in-class augmented reality and artificial intelligence experiences.

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