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Playing In The Mobile Web Space

I was recently interviewed by Stacey Soble from Salon Today, for their July/August 2013 issue, which focused on ‘going mobile’ – admittedly one of my fave topics! If you missed the article, here is a quick recap of my contributions on how mobile sites are essential for businesses in today’s fast paced digital world.

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Getting Your Salon Started on Facebook the Right Way

In today’s socially-connected society, it is still somewhat of a surprise to me that not all salons are utilizing social media to outreach and connect with their clients. If that’s you, it’s OK! After all, you know the saying ‘better late than never,’ right? The same applies to social media, however starting from ‘social’ scratch on Facebook can be intimidating.

Online For The Holidays: Foursquare Check-In For Charity

In honor of the season social media expert, Kelly Ehlers, has been giving away ideas to implement on your salon’s social networks. In this final installment learn how to use Foursquare to give back to your community.

Online For the Holiday: Share DIY Ideas Using Pinterest

In honor of the season social media expert, Kelly Ehlers, is giving away three simple promotional ideas to implement this month on your salon’s social networks. This, the second installment, details a Pinterest couponing campaign.

Online For the Holiday: Creating A Facebook Pop-Up Party

In honor of the season social media expert, Kelly Ehlers, is giving away three simple promotional ideas to implement this month on your salon’s social networks. In this, the second installment of the series, she details a promotion Ehlers has dubbed the "Facebook Pop-Up Party."

Home (and Online) For The Holidays

In honor of the season social media expert, Kelly Ehlers, will be giving three simple promotional ideas to implement this month on your salon’s social networks. The most exciting part of these ideas is that they only require a small amount of customization to make them your own!

Tips For Building your Salon Facebook Network

Growing your Facebook fans may seem like a daunting task. You can create easily create an engaging Facebook page, with beautiful photos and content, but unless you know how to best promote it, your fans may never find you! Here at Style Sync, we often remind our clients that social media is not a popularity contest, but in the same regard, it’s important to have a valuable audience to talk to on your Facebook page.

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Vblogging: How It Works For Esoterica Salon

An Interview with Ale Bonilla (aka "The Hair Ninja") about successfully using vblogs to promote your salon business. Including tips and tricks to fresh organic content.

Vblogging 101 –What is it, and how do I start?

Social media expert Kelly Ehlers discusses how Vblogs (social media lingo for "video blogs") take your behind-the-scenes content and digitalize it, personalizing your salon for your customers. It is video content that you create to tell a story about your brand to the masses…and the best part, it’s easy and very cost effective!