As salon owners look for proven services that will appeal to current customers, while attracting new clients through the doors, Mike Concannon, vice president of marketing for VersaSpa and Mystic Tan, sheds some light on why owners might want to ...
We’re willing to bet “youthful glow” are two of the most-used words from clients describing what they want in a facial. The Spa at the Mandarin Oriental New York makes that the goal of the aptly named BioRadiance Facial aided ...
When a repressed economy encouraged clients to S-T-R-E-T-C-H their appointments, clever salon owners responded with strategies to capture lost revenue. Across the country, express-service menus popped up, encouraging add-on sales while helping ...
Adding new services to your menu can be a great growth strategy. “But if you don’t do your homework first, it can be detrimental to growth,” says Steve Gomez, professional developmental manager for Milady. “You need to ...
As Halloween comes and goes and the 2014 holiday season kicks in, members of the International Spa Association (ISPA) remind spa-goers there is a silver lining to their suguar cravings. Many spas and product companies use sugar as a scrub aid to ...
While the Robert Andrew Salon and Spa in Gambrills, Maryland, had a healthy roster of dedicated spa clientele, management realized that a good percentage of salon's longtime hair clients never took a walk on the spa side. They also realized ...
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