At Off 7th Salon in Centereach, New York, an active Instagram program brings in 50-60 new clients per week.
For Freddie Berumen, owner of Freddie B's in Ventura, California, being a tech-savvy salon has been a key selling point to stylists.
Chris Murphy, owner of two Maximum FX salons in Austin, Texas, taps mobile applications to help manage his busy business.
At the Canvas Salon and Skin Bar in Columbus, Ohio, Owner Stefanie Fox says iPads have become an integral part of the consultation service.
Alan and Teddie Kossof, co-owners of Teddie Kossof Salon Spa in Northfield, Illinois believe wireless is part of the new upscale guest experience--but before providing it, you must have the technological architecture to support it.
Social media expert Kelly Ehlers, founder of Evoke Brank Strategies, explains why having a digital presence is a marketing must for a salon in today's society.
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