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Belvedere's Eden Unit

This unique unit offers the option of doing both hot-steam treatments and atomized cold-water rinsing.

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Eufora Hires Director of International Sales to Further Expand Global Reach

Mary Kennebeck joins Eufora International with over three decades of beauty industry experience.

Kenra Platinum Luxe Shine System

The NEW Luxe Shine System from Kenra Professional is a two-part system enriched with precious gold to transform dull, lifeless hair and provide more manageability, smoothness, body and shine.

Truss Professional's INFUSION Shampoo & Conditioner

The INFUSION Shampoo and Conditioner by Truss Professional revives dry, dull and brittle hair while cleaning, moisturizing, reconstructing and providing protective sealing.

Pravana's Intense Therapy Lightweight Healing Regimen

This three-piece hair care collection was inspired by the Intense Therapy Leave-In Treatment and delivers the same scent with healing benefits.

Aveda to Bring Back Customer Favorite Ahead of 40th Anniversary: Cherry Almond Conditioner

Ahead of Aveda’s 40th anniversary this fall, the brand will be relaunching one of its first products. In 1978, Horst Rechelbacher launched Aveda with a handful of shampoos and one conditioner: Cherry Almond Bark. The conditioner was a fan favorite for 30 years and was discontinued just over a decade ago.

Kenra Launches New Platinum Detox & Deflect System

Pollution can be dulling and damaging to the hair. Renew radiance with the Kenra's new Platinum Detox & Deflect System. The line features a safe for color daily shampoo and conditioner and a weekly Deep Detox Scrub enriched with activated charcoal to detoxify and precious diamond dust to deflect everyday pollutants.

It's a 10 Expands Miracle Blonde Collection with Miracle Brightening Shampoo for Blondes

This brightening shampoo solves common natural and color-treated blonde concerns like brassiness, dullness, color fading, dryness, and extra sensitivity to stress and damage with a combination of proven natural extracts

It's a 10 Launches Miracle Blow Dry Collection

It's a 10 founder and CEO Carolyn Aronson wanted to create a collection geared toward perfecting a super glossy blow dry at home.

R+Co Releases Four New Products

The four products include a shampoo, conditioner, cleansing rise, and pomade stick.