In a candid video interview with SALON TODAY, owner Adrienne Velazquez shares her own successful pursuit of beauty, and how she surprised her parents by becoming a six-figure stylist and building a business that is approaching seven figures.
November is just around the corner and it's time to deck those stations and wrap those gift sets. Here are 7 strategies to boost service, retail and gift card sales.
For most salons, 2021 marks the road to recovery, but getting your business back on track will require a shift in leadership focus and a keen understanding of how today's consumers behave. These seven steps will help you create and maintain a booming business in 2021.
Kline's analysis of product and service sales reveals product sales were strong through the shutdown and after reopening, while certain professional beauty services are stronger than others as clients come back to salons.
According to research from Phorest Salon Software, retail sales drive the December boost for salons, bringing 107% more revenue than the rest of the year.
Gary Harlan has mastered the art of catering to the well-heeled clientele in Naples, Florida--and the service and retail sales he racks up prove it.
"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."
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