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Strategies for Boosting Your Salon's Video SEO

Self-produced video is a great way to market your team and your services, but there is a lot of video competition out there. SEO Expert Lucas Renfroe runs through what you need to know to break through the clutter with Video SEO.

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How the Shutdown May Have Impacted Your Google Ranking

Mastering Search Engine Optimization or SEO attracts new clients and drives them through your front doors. The salon shutdown through a few kinks in the way Google ranks your business. SEO Expert Lucas Renfroe shows you what you can do to get your salon to rise toward the top of the list.

The Final Week of Data-Driven Salon Experience Demystifies Complicated and Confusing Metrics

From SEO to credit card processing fees and client count, the final week of the virtual conference Data-Driven Salon Summit tackles some of the complicated and confusing metrics that are vital to your business in today's world.

Turning a Website Traffic Jam into New Clients

Our favorite SEO expert is back. Lucas Renfroe shares tips that help you turn your website into a lead generation machine--bringing in new clients through your salon doors every day.

How to Make Your Website a Client Magnet in 2020

Salon.Marketing's Lucas Renfroe knows a thing or two about leveraging SEO to attract clients. Not only does he run a digital marketing company, he and his wife own a successful salon in Savannah, GA. Here, he offers five strategies for turning your salon website into a client magnet.

5 Critical Website Must-Haves

Marketing guru Lauren Bakos offers five tips for building a salon website that makes a great first impression.