Many salons relaxed their dress codes and their customer service perks as they scrambled to keep up with Covid-19 policies. But now is time to elevate your standards again, says Minerva Beauty's Jeff Grissler and he explains why.
What does this mean to salons and spas that have already struggled through at least one COVID-19 reopening phase? Stay proactive! It’s smart business to refresh and refine what is now the beauty essential, sanitation.
As salons reopen across the country, there are big changes ahead. Since many stylists tend to fear change, practicing the new policies and procedures helps ease anxiety before opening while helping your team exude confidence to their guests once you've opened. Samatha Georgson, director of makreing for Inspired Enterprises shares how they did this at Be Inspired Salon in Madison, Wisconsin.
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In
