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Serious Business Encourages Attendees to Set Their Own Course for Growth in 2021

With two virtual days packed with speakers who encouraged, engaged and evoked the thinking of attendees, Serious Business helped beauty professionals design their own journeys for the year ahead--and they started the process by inviting the audience to imagine their own "Re" words.

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5 Reasons Why Investing in a Salon Franchise May be Right for You

Thinking of opening a beauty-based business? Consider buying into an existing franchise. A UK franchise expert gives you five reasons why.

How to Stay Positive During the Pandemic

Despite the challenging year we've just experienced, it's vital that today's salon leaders stay positive in order to guide their businesses, teams and guests through this new reality. Eurisko's Leon Alexander offers some strategies to stay strong and focused on the good.

Serious Business Reinvents for 2021

A premiere conference for salon onwers and managers pivots to a virtual platform for a one-of-a-kind experience and memorable keynote speaker.

Phorest Challenges Salons to Beat 2020!

Through a series of educational sessions with special guests, Phorest encourages salons to finish the year strong.

How Governmental Tweets Impact Your Business

A fascinating new study shows when a governor tweets about the pandemic, it can have a significant impact on the revenue the state's salons bring in. Check it out!

Adapting the Salon and Spa to the New Reality

In addition to PPE and social distancing barriers, salon and spa owners are recreating the salon and spa experience to the needs of today's clients. In a one-on-one with Justin DePasquale of DePasquale the Spa, we take a look at how one spa and salon is adapting.

How to Communicate When an Employee or Guest Tests Positive for COVID-19

In SALON TODAY's Burning Questions series, Summit Salon's Heather Bagby offers advice to owners and managers regarding what actions to take when a guest or employee tests positive for COVID-19.

Reopening Made Easier: These Special Offers Help Salons Get Back to Business

Many salons have struggled to survive through COVID-19 closures. As they reopen under new guidelines, salon owners and staff are finding smart ways to adapt and grow their business through access to valuable offers on products and services.

Day One of the Data-Driven Salon Experience Packs a Powerful Punch

While Debra Penzone will share her journey of transforming a 50+ year-old brand to reach new client demographics, Phorest's Britni Volkman will share salon benchmarks and give you new targets, and owners Bonnie Conte and Coral Please will share strategies that drive their retail sales.