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Claim Your Yelp Page NOW

Yes, Instagram is awesome but a Yelp Business Page is also an amazing way to build your business.

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How to "Serve" as a Leader

As the leader of your salon, what does it mean to serve? Salon Owner and SALON TODAY Blogger Kati Whitledge explores the different ways you can serve your team members, then gives you a pep talk stressing why it's important to keep it up.

Whip Salon Opens its First Franchise Location

With three locations now in Connecticut this hip, upscale salon offers an excellent opportunity to career-minded stylists interested in making the move to ownership.

Salon Leadership Series Part 1: Leaders Are Influencers

Be Inspired Salon's Kati Whitledge shares ideas on how leaders can be influencers, starting with visualizing where they are now and where they want to be in five years.

New York City Bans Discrimination Based On Hairstyle

Hair discrimination now carries a hefty fine of $250,000 for any policies that restrict natural hairstyles.

How to Nuture a Culture of Respect in the Salon

Be Inspired's Kati Whitledge talks about the importance of showing the salon team respect, nurturing a culture of respect and teaching the team to respect one another.

2019 Salon Today 200: Salon Culture

Salon Culture is that invisible yet tangible energy that binds a team, attracts clients and propels a beauty brand. These SALON TODAY 200 honorees tapped into the perfect mix for creating a salon culture.

The Value of Salon Service Add-Ons: Extras That Count

Win a new client's repeat business with excellent service and the “something extra” that distinguishes your salon from a million others.

10 Ways to Keep Your Salon Client Coming Back

So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.

Marketing Campaigns from the Heart

When salon owners design marketing campaigns with the community at heart, their salon culture extends beyond the staff. For example, Nurtur Salon develops a teacher-focused campaign after the school shootings in Parkland, Florida, and JUUT develops a blog that spotlights working moms on their team.