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retailing

A Fragrance Study Reveals the Most Popular Perfume Notes

Whether a salon carries perfume in its retail or their clients are attracted to the scent of the haircare or skincare lines it carries, fragrance plays an important role in the both the client experience and retail sales. Here, a research study digs a little into the most popular scents.

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Report: Customer Satisfaction in Retail Falls to Lowest Point Since 2015

While much of the Retail sector anticipates a turnaround in 2021, according to the American Customer Satisfaction Index’s (ACSI®) Retail and Consumer Shipping Report 2020-2021, customer satisfaction is not heading in the right direction.

What You Need to Know to Select Better CBD Products

Whether you're looking to purchase a CBD product to help you deal with the stress of 2020, or you're selecting products to retail in the salon, educate yourself so you know what to look for and how different delivery methods yield different results.

Service To Revenue Pivot for Spas and Salons

Service revenue has been deeply impacted by COVID-19, with a reduced number of consumers, the need for social distancing, and concerns over public safety. Now is the time to pivot and lean into retail to get much-needed income, but how?

A Year of Business Transformation for Metropolis Hair Fashions

Winning SALON TODAY's Total Salon Makeover initiated a year of change for Metropolis Hair Fashions in Knoxville, Tennessee. Read the salon's diary of transformation, and find out how the owner plans to keep change a constant now that the makeover is completed.

How Stylists Can Sample to Capture a Future Sale

Three proven tactics on how to follow up on a sampling campaign and all are guaranteed to bounce your revenue forward and ensure you capture future sales dollars.

Strategies for Building Trust and Traffic

Content is key when salons want to build a community and drive their marketing digitally.

Operating Independently? Let Software Guide Your Business

The secret to keeping your clients happy in your chair and out of the salon!

How 2 Pros Found a Certified Organic Product Solution

While organic products have been available for hair and skin for years, recent technology has helped develop green products that also perform at a high level and smell great. Two beauty pros discuss how Intelligent Nutrients is helping them serve all their clients needs while sustaining the planet.

Talk Data to Me: Salon Owners Define Opportunity, Measure Results at Data-Driven Salon Summit

The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.

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