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A Party for the SALON TODAY 200

The owners of this year's SALON TODAY 200 salons and spas will gather in New Orleans this weekend at a reception in their honor.

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Teach Your Front Desk to Open the Sale

The Front Desk Doctor Kristi Valenzuela offers some quick tips to help your front desk team plant the seed on your latest salon promotion.

A Night to Honor Success

At the close of Serious Business 2013 in New Orleans, salon owners, managers and staff members representing 72 of the SALON TODAY 200 celebrated their success with one another at a special reception.

Make the Move to Mobile and Keep Everyone Happy

Shortcuts' CEO Paul Tate shows you how to make your front desk team more focused on the clients in your salon by embracing new services available through mobile phones.

Cultivating Team Synergy

This past weekend in Raleigh, North Carolina, I had the opportunity to talk to more than 100 salon owners and distributor sales consultants about common challenges that salons face concerning the front desk. After the presentation, I was approached by a salon owner with this question: "Why won't my front desk staff sell retail?" I thought about it a minute and replied, "Do the service providers tell the front desk which products were recommended during the service?" It was like a lightbulb went off in her head. "Well, not that I know of..."

A Front Desk Dream Come True

Have you ever wished your front desk team would try harder to upgrade the client's phone appointment by making additional service offerings? Do you find yourself wondering how they could miss great opportunities to offer gift cards or wishing they were more focused on closing the retail sale?

Creating Team Synergy

"Have you met the new front desk girl?" says Stylist #1. "Seriously? Another new person at the front desk? This just means more mistakes in my book," responds Sylist #2. Then Stylist #3 adds, "I don't understand what's so hard about working the front desk!"

The Importance of Effective Front Desk Training

Have you ever hired a front desk team member and sometime within the first week, she goes to lunch and never comes back? You can laugh, but it happens...more than you think! Since we've heard the song of frustration more than a dozen times from salon owners, we decided we needed to take a closer look at why seemingly 'good people' turn up on the Missing Persons Report midway through their first week of joining the team.

Keep Your Free Consumer Magazines Coming!

What would your clients do if they came in for their appointment and found no magazines in waiting area? What if there was no reading material to entertain them as their color processed?Publishers have been sending complimentary consumer ...

The Revolving Front Desk

We've all heard the saying, "Don't sweat the small stuff." Sometimes, I think we sweat the small stuff because we don't know there is a bigger problem lurking right over our heads! Every day salon owners are frustrated with the cash drawer being off at day end by $5 to $20. I realize this feels like lost money and can be disappointing, but did you know that you could be missing thousands of dollars every month by not having a properly scripted front desk sales team?