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Public Relations For Your Salon Or You - Is It Still Necessary?

Social media has made it easier for salons and stylists to connect quickly and directly with consumers, so is there still a need for a professional public relations person or firm? Katherine Rothman, CEO of KMR Communications, tells us why she thinks it's more important than ever.

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Ideas That Evoke Expands to West Coast

Ideas That Evoke, a digital, social and public relations agency serving clients in the beauty, salon professional, lifestyle and luxury industries, recently announced the expansion of its business to the West Coast.

Going for the Local Press

Devising a social campaign to get their salon mentioned in a local 'Best Of' campaign ends up being a wonderful public relations strategy for Richard Salon in Smithtown, New York, bringing in scores of new guests.

Every Client is the Most Important Client You'll Ever Have

We’re all human, so there are certainly clients and projects that we get more excited about than others. Times that we wake up motivated and want to redouble our efforts to be the best we can be. There are also times that we would rather ...

Media Relations: The Lost Art of the Press Release

One of the most often overlooked promotional opportunities is the press release. They can be mildly intimidating to those who haven’t written them in the past, or for those who don’t have anexisting relationship with someone in the ...

PR on the Go

When I bumped into Wendy White-McCown at Serious Business 2013, I discovered her clever way of sharing her ST200 honor with passersby.

Esche & Alexander PR/BeautyPRpro 2012

Esche & Alexander helps salon owners get more and better media visibility, while giving them insight into the ‘process’ of public relations, including how to earn the attention and respect of the media and understand what writers and producers really need.

Publicity in the Brave New World

A few weeks ago, in our MODERN Style Watch Daily newsletter, I wrote a story on how Chicago's Genacelli Salon creatively organized a makeover event to raise funds for renovation of a community park. Recently, the salon's owners, Cynthia Porcelli and Joseph Cartagena, shared both the results of the event and the images through the social networking site Flickr.

Capturing Some Pink Ink

In Suffren, New York, local businesses gathered together for a pink cause, and generated some positively pink ink. Mystic Images, a salon owned by Gina Bertolino, partnered with the Rockland County Cancer Institute to present the "The Mystic ...