In 2018, the guest services team checked their prebooking rate 35,000 times last year--find out why they were so motivated so see that metric grow.
On the 10th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas that know a new client is silver, while a retained one is gold. These salons diligently developed programs to drive prebooking rates, referrals and retention.
Atelier designs a mirror cling with a dry-erase component helping male guests pre-book their next appointments, and it picks up a 2017 STAMP award.
Elizabeth Morris lays out the dialogue that makes clients prebook and incentivizes them to keep those appointments.
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