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Pravana Launches Stylist Transform and Empowerment Program

Pravana's promise is: "To empower stylists by providing them with superior products, unprecedented and unmatched in value,that will enhance their businesses and lives." When thinking about how it can live by these words during the COVID-19 crisis and help stylists, Pravana came up with it's newest initiative, the Stylist Transform and Empowerment Program (STEP Up).

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Henkel Beauty Care Hair Professional Brands Launch Affiliate Program

Henkel North America’s Beauty Care Hair Professional brands have teamed up with a service provider and launched a comprehensive initiative to showcase their dedicated support to the hairstylist community with an e-commerce affiliate program

Creating a Great Client Experience in a COVID-19 World

The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?

Henkel Beauty Care Hair Professional Supports Professional Beauty Association’s COVID-19 Relief Fund

Henkel North America’s Beauty Care Hair Professional will donate $200,000 to The Professional Beauty Association (PBA) to support the PBA COVID-19 Relief Fund, designed to help support licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak.

Henkel Launches Global Solidarity Program for COVID-19 Support

Henkel, the parent company of Sexy Hair, Pravana, Joico, Schwarzkopf Professional, Guy Tang #Mydentity, Alterna and Kenra, launched comprehensive global solidarity program to support affected communities, employees and customers.

Steven Henley Announced as New Director of Education for Pravana

Henley brings over 20 years of professional salon industry experience. He will manage the educational programming for the brand in an effort to broaden digital reach.

Product Spotlight: PRAVANA VIVIDS Everlasting

Bridge the gap between permanent hair color and direct dye with ChromaSilk VIVIDS Everlasting.

Pravana and Beauty Systems Group Announce Distribution Partnership

Pravana and Beauty Systems Group have announced a distribution partnership that will offer Pravana through CosmoProf and Armstrong McCall stores.

Pravana's Intense Therapy Lightweight Healing Regimen

This three-piece hair care collection was inspired by the Intense Therapy Leave-In Treatment and delivers the same scent with healing benefits.

BREAKING NEWS: Pravana Announces the Winners of "Show Us Your Vivids 2018"

This annual contest features top hair colorists competing for the title of the “Best Vivids” artist in the world. See the show-stopping winning looks, including a Star Student entry and a Fan Fave.