The brand’s six locations lock in retailing success with beautiful, targeted displays.
A welcome wall complete with graffiti art and neon lettering is a visual cue reminding guests that PENZONE's transcends beauty.
After reading a copy of SALON TODAY at her longtime salon Penzone Salons + Spas, a client reaches out to Editor Stacey Soble to help her find a salon after her move to Tucson, AZ. The team at Gadabout Salon Spas welcome her with open arms, while Debra and Chuck Penzone give their former client a surprise that makes her feel like a celebrity.
With two new locations opened in 2018, Debra and Charles Penzone design an Influencer Program that introduces a younger crop of clients to the salon's history and brand.
For the first time in years, color is boldly brightening salon design as evidenced by SALON TODAY's 2019 Salons of the Year. Take a colorful tour of these salon interiors.
The 2019 landmark salon design competition names 21 honorees, including the Grand-Prize Winner, Men's Grooming Salon of the Year and Nail Salon of the Year. See which salons captured top honors.
When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.
Penzone Salon and Spa’s most important announcement of the year centered around the company’s new branding concept and the opening of its newest location: Penzone Salon + Spa Dublin. Check out their creative email newsletter they sent out for this announcement.
Debbie Penzone, president and CEO of Pezone Salons + Spas in Columbus, Ohio, offers up a Facebook Live tour of the company's newest location, as well as answers viewer questions, during a hijack of ISBN's Facebook feed in August.
During the Interational SalonSpa Business Conference, the Tour de ISBN—an inside look at the operations of member salon companies—makes its second stop at V's Barbershops.
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