paul tate

Water Woes Plague the Professional Beauty Industry

As Ecoheads showerheads seek to improve water pressure at the shampoo bowl, their conversations with owners dig up a wide variety of water issues plaguing salons across the country.

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Paul Tate Joins Linkup Marketing on its New Mission

Paul Tate joins digital marketing and beauty branding agency Linkup Marketing.

4 Tech Tips that Keep Clients Coming Back

Shortcuts' Paul Tate shares four technology tips that drive client retention.

Performance Tracking Helps Boost Your Business

Salon software is so much more than a glorified appointments book. Scratch beneath the surface, and you’ll see that the real value of any salon technology system lies in the data – and the ability to drill down into your numbers and ...

Celebrating Stylist Appreciation Day

Shortcuts Software has paid more than lip service to hairstylists this year for Stylist Appreciation Day on 30 April; the company has created a video about the joys of working in the world’s most beautiful industry."We wanted to ...

Instant Access for Clients with Shortcuts mySALONapp

Branded client apps are no longer just for the large-scale salons, thanks to the new mySALONapp just released by Shortcuts Software.Salons of all sizes using Shortcuts can now run their own customizable mobile apps, available for their clients ...

Get Ready for the Holiday Season

Shortcuts' Paul Tate helps offers 7 strategies to help salons boost their holiday sales.

3 Technology Trends for 2014

Shortcuts' Paul Tate predicts that mobile technology, predictive purchasing and big data are three trends that will impact the salon industry in 2014.

Encouraging Good Reviews

Shortcuts' Paul Tate offers some strategies for encouraging clients to post positive online reviews.

Paul Tate on Mobile Devices in the Salon and Spa

As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the business of beauty.

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